Abizern Point granted. Of all the billions spent on hundreds of thousands of web sites, Amazon did manage to build a bit of a brand in the online book business... but I don't think it is sustainable. Amazon was first, has plowed through hundreds of millions in losses, and got the benfit of huge prolonged journalistic exposure. But now Amazon is into everything and they are squandering their book "brand." But my point is that the web is not the medium to build a "brand." If "Survivor" proved nothing else it proved the incredible fascination and drawing power of "personality." Survivor the "brand" is not worth anything, if the second round has no "personality" to engage us it will be a big wash out. To stick to my point, I think that web advertising dollars spent to establish a personality would probably work better than trying to establish brand equity. And because I want to "interact" when I am on the web, I think that web advertsing will really start to pay off when the ad is dynamically generated on the fly and specifically targeted to me... with all of my quirks, preferences, interests, and temptations. That gives me an incentive to "interact with it," which is what the web is all about. I think people that are trying to bring "rich media" to the web, in order to mimic TV advertising, had better go back and read McLuhan again... that's not what this medium is all about. John

I thought it was pretty cool that CG made CP a "Site of the Month." I thought that was pretty magnamonious of ya all. Do you have any idea what Zafir is doing now. Is he in the picture? Do you ever talk to him? What's he doing? And did he really get cash for CG, or was it just EW shares? It was nice of you to stop on by. Lori

Here's another one... ------------------------ What My Parents taught me... My mother taught me TO APPRECIATE A JOB WELL DONE - "If you're going to kill each other, do it outside - I just finished cleaning!" My mother taught me RELIGION - "You better pray that will come out of the carpet." My father taught me LOGIC: "Because I said so, that's why." My mother taught me FORESIGHT - "Make sure you wear clean underwear, in case you're in an accident." My father taught me IRONY - "Keep crying and I'll give you something to cry about." My father taught me about the science of OSMOSIS - "Shut your mouth and eat your supper!" My mother taught me about CONTORTIONISM - "Will you look at the dirt on the back of your neck!" My mother taught me about STAMINA - "You'll sit there 'til alll that spinach is finished." My mother taught me about WEATHER - "It looks as if a tornado swept through your room." My mother taught me about HYPOCRISY - "If I've told you once, I've told you a million times - Don't Exaggerate!!!" My father taught me THE CIRCLE OF LIFE - "I brought you into this world, and I can take you out." My mother taught me about BEHAVIOR MODIFICATION - "Stop acting like your father!" My mother taught me about ENVY - "There are millions of less fortunate children in this world who don't have wonderful parents like you do!" I'd give proper attribution but I don't know who wrote it. Lor

A developer and his wife wake up one morning bed, and he has a huge hangover. His eyes are bleary; his hair is a mess; and his head is pounding. He says to his wife: "What happened at the office party last night"? She answers: "You got plastered, took off all your clothes, went up to your boss, threw a drink in his face, and told him a monkey could do a better job managing the place. "So he fired you on the spot." The developer rolls over and says: "Ah... screw him." The wife says: "I already did... you go back to work Monday." I heard this one from Mary Tyler Moore of all people on David Lettermen last night. Heard any good ones? Lori