Advertising Business
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Hi everybody, Cam anyone guide me to a very good article on how to use advertising business in my website to earn money? Basically, I am developing something very similar to a newspaper website, I want to earn money by providing advertisement areas, but I know exactly nothing about this business model. I need information on this business model from developer's, customers', website manager's and users' points of view. My adverts might be very similar to the adverts displayed here in the upper panel on code project. Thanks :)
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
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Hi everybody, Cam anyone guide me to a very good article on how to use advertising business in my website to earn money? Basically, I am developing something very similar to a newspaper website, I want to earn money by providing advertisement areas, but I know exactly nothing about this business model. I need information on this business model from developer's, customers', website manager's and users' points of view. My adverts might be very similar to the adverts displayed here in the upper panel on code project. Thanks :)
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
Google AdSense if you want to display adverts on your website, Google AdWords if you are advertising on other websites.
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Google AdSense if you want to display adverts on your website, Google AdWords if you are advertising on other websites.
Thanks for the answer :) but mainly I am interested on how to include ads in my website without relying on third party plug-ins like google, I want also to know what are the ways to bill customers, and how to allow customers to display ads on my website, and what considerations must be taken into account during website design and deveopment. In short, I want to know the whole cycle of this business model without including third parties like Google. Thanks :-)
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
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Thanks for the answer :) but mainly I am interested on how to include ads in my website without relying on third party plug-ins like google, I want also to know what are the ways to bill customers, and how to allow customers to display ads on my website, and what considerations must be taken into account during website design and deveopment. In short, I want to know the whole cycle of this business model without including third parties like Google. Thanks :-)
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
Thats a bit of a tall order for a forum. Much depends on what type of advertising you wnat to do, how YOU want paying etc etc. There are numerous business models, some better than others, and what suits one person may not suit you. You need to do some research and decide how you wnat to proceed. There are plenty of articles available on Google.
Bob Ashfield Consultants Ltd
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Thats a bit of a tall order for a forum. Much depends on what type of advertising you wnat to do, how YOU want paying etc etc. There are numerous business models, some better than others, and what suits one person may not suit you. You need to do some research and decide how you wnat to proceed. There are plenty of articles available on Google.
Bob Ashfield Consultants Ltd
As I mentioned before, my website is very similar to newspaper websites (like bbc.co.uk), I don't know what business model best suites this kind of website, but I guess that a "pay per click" is a good candidate. I am searching the web for tutorials and articles on this issue, but it seems that I am not too lucky to find an explanation on how to support ads on my website, its influence on web design and development, how to bill customers, etc. I am looking for good links to such articles :confused: Thank you
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
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As I mentioned before, my website is very similar to newspaper websites (like bbc.co.uk), I don't know what business model best suites this kind of website, but I guess that a "pay per click" is a good candidate. I am searching the web for tutorials and articles on this issue, but it seems that I am not too lucky to find an explanation on how to support ads on my website, its influence on web design and development, how to bill customers, etc. I am looking for good links to such articles :confused: Thank you
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
For a "pay per click" model, you can implement it using a piece of server side script. Create a script which takes a parameter specifying where to redirect to, and adds to a counter, so you know how many times it's been hit. Replace your advert links with links to the appropriate script, and Bob's your uncle. All you need to do is tally up the number of clicks at the end of the month, and send the advertiser a bill for it. There are additional features that may be desired, such as statistical logging, keywords used, and various data integrity controls that ideally should be added - and your advertisers may want more data than a simple number. Frankly - using an existing (well known) platform provides trust. If I were an advertiser, I wouldn't trust a custom system to bill me correctly unless I knew the owner well. I'd really advise against reinventing the wheel here, unless it's part of your core business - and if it is, you'll need to do some good research.
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For a "pay per click" model, you can implement it using a piece of server side script. Create a script which takes a parameter specifying where to redirect to, and adds to a counter, so you know how many times it's been hit. Replace your advert links with links to the appropriate script, and Bob's your uncle. All you need to do is tally up the number of clicks at the end of the month, and send the advertiser a bill for it. There are additional features that may be desired, such as statistical logging, keywords used, and various data integrity controls that ideally should be added - and your advertisers may want more data than a simple number. Frankly - using an existing (well known) platform provides trust. If I were an advertiser, I wouldn't trust a custom system to bill me correctly unless I knew the owner well. I'd really advise against reinventing the wheel here, unless it's part of your core business - and if it is, you'll need to do some good research.
Hi, Thanks for your answer. Today I found some good articles on howstuffworks.com, they were really good introductions to ad-based business. About trusting a custom system, you are 100% right, it is less likely for people to post ads on the website unless the website is 100% trusted and well-known, but on the other hand I don't want a third-party to cut 50% of my ads benefits - I want to optimize my business. about additional features, those need a little bit more reading so I can understand how they work :-) Thank you
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
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Hi, Thanks for your answer. Today I found some good articles on howstuffworks.com, they were really good introductions to ad-based business. About trusting a custom system, you are 100% right, it is less likely for people to post ads on the website unless the website is 100% trusted and well-known, but on the other hand I don't want a third-party to cut 50% of my ads benefits - I want to optimize my business. about additional features, those need a little bit more reading so I can understand how they work :-) Thank you
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat
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Well I always figure that 50% of something is better than 100% of nothing, but you're right, they will take a cut. What's worth doing depends on your business model and scale - but either way, knowing how stuff works is a good thing. Good luck with it
You are 100% right. After developing my website I'll stick with Google's AdSense or something similar for a while, but when my website becomes more popular I'll start running my own Ad software, this seems to be a logical choice ;) Thank you again
And ever has it been that love knows not its own depth until the hour of separation Mohammad Gdeisat