Key Learnings, Talking Points

GrungeDeveloper

I had to give a QA presentation to the marketing people. It went over their heads. I was asked "What are the 'key learnings' here? we need 'talking points' for the clients", to which I said "Tell them we test our software to make sure it will work properly." They were not amused. As a programmer/analyst, how does one communicate with the marketing types? Paul.

ZurdoDev

I suppose if they can't translate your tech speak into talking points then they have no clue what the product actually does. Tell them to use the product and learn it. :)

There are only 10 types of people in the world, those who understand binary and those who don't.

Gary R Wheeler

Member 10307914 wrote:

how does one communicate with the marketing types

With a club.

Software Zen: delete this;

Lost User

Member 10307914 wrote:

to the marketing people.

That says it all. Talk to them like a caveman and they will understand. Try it like this; Ugh! Me write code. Me smart. You not sell enough. You dumb. Tell customer that code is good. Me has tested. Go out and sell. Now. Get banana when sell more. Ugh!

Sent from my BatComputer via HAL 9000 and M5

Mycroft Holmes

You are making a common misconception, marketing is NOT sales, you are talking about sale people and while I have a low opinion of their morals some of them are bloody smart. Marketing on the other hand - I have no idea what they actually do!

Never underestimate the power of human stupidity RAH

Lost User

Oh, I know. Once upon a time I was standing in front of a poster advertising a product from my employer back then. I was wondering why I had to work on a project that was somewhat less awesome than the thing they were advertising. Then they told me that this was the thing I was working on. The guy from sales just stood nearby and grinned. I actually don't really think that they are dumb, but they definitely live in their own world which often does not have much to do with my reality. :)

Sent from my BatComputer via HAL 9000 and M5

Adam R Harris

Next time maybe try crayon and pretty pictures.

Don't comment your code - it was hard to write, it should be hard to read!

DaveAuld

Member 10307914 wrote:

how does one communicate with the marketing types

via pictures.

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Folding Stats: Team CodeProject

mikepwilson

eleventy

dexterama

To quote an old Dilbert, "Welcome to marketing; two drink minimum."

Michael Pauli

...and if I may add: You sellsman. You buy bananas to children. You feed family - yaa? Buy gas to car - yess? Sellsman go sell. Programs good!

Michael Pauli

Buzzby 0

"Key learnings"? Is that even English? Think of it this way: Since learning is "knowledge acquired by systematic study in any field of scholarly application" then in this case there were none - the marketing types didn't learn a thing. They should have told you what their "key learnings" were... They have to do some of the work as well, because I mean let's all be adults here. Did you give them the chance to ask questions? Did they ask you to clarify? No? Well then maybe in part at least, they didn't do their job.

No matter where you go, there you are.

KMJacobson

Another Dilbert: "There is a fine line between Marketing and Grand Theft"

Dr Walt Fair PE

Tell them you are gifting the client all the features they want.

CQ de W5ALT

Walt Fair, Jr., P. E. Comport Computing Specializing in Technical Engineering Software

Gary R Wheeler

Wow. A reply almost six years later. Cool! :cool:

Software Zen: delete this;