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  4. 96% of US users opt out of app tracking in iOS 14.5, analytics find

96% of US users opt out of app tracking in iOS 14.5, analytics find

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  • K Offline
    K Offline
    Kent Sharkey
    wrote on last edited by
    #1

    ZDNet[^]:

    Some of the first data on user behavior exceeds advertisers' worst fears.

    Seems people don't like companies tracking them. Whodathunkit?

    W Kornfeld Eliyahu PeterK 2 Replies Last reply
    0
    • K Kent Sharkey

      ZDNet[^]:

      Some of the first data on user behavior exceeds advertisers' worst fears.

      Seems people don't like companies tracking them. Whodathunkit?

      W Offline
      W Offline
      Wastedtalent
      wrote on last edited by
      #2

      Surprises me they thought nearly 40% would opt in! As with anything though, I’d be curious what would happen if they swapped the buttons over, as I'm sure 90% of uses just select the first option.

      N 1 Reply Last reply
      0
      • W Wastedtalent

        Surprises me they thought nearly 40% would opt in! As with anything though, I’d be curious what would happen if they swapped the buttons over, as I'm sure 90% of uses just select the first option.

        N Offline
        N Offline
        Nelek
        wrote on last edited by
        #3

        Wastedtalent wrote:

        as I'm sure 90% of uses just select the first option.

        Most users actually don't do a shit. If the button was an opt-out instead an opt-in... the % would look totally different.

        M.D.V. ;) If something has a solution... Why do we have to worry about?. If it has no solution... For what reason do we have to worry about? Help me to understand what I'm saying, and I'll explain it better to you Rating helpful answers is nice, but saying thanks can be even nicer.

        1 Reply Last reply
        0
        • K Kent Sharkey

          ZDNet[^]:

          Some of the first data on user behavior exceeds advertisers' worst fears.

          Seems people don't like companies tracking them. Whodathunkit?

          Kornfeld Eliyahu PeterK Offline
          Kornfeld Eliyahu PeterK Offline
          Kornfeld Eliyahu Peter
          wrote on last edited by
          #4

          Fortunately - to Apple - it is about application tracking... At the OS level nothing changed...

          "The only place where Success comes before Work is in the dictionary." Vidal Sassoon, 1928 - 2012

          "It never ceases to amaze me that a spacecraft launched in 1977 can be fixed remotely from Earth." ― Brian Cox

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