Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake

[Kent Sharkey]

The Verge[^]:

Nadella is the third Microsoft CEO to reflect on the company’s vast mobile mistakes.

On the bright side, the other guys couldn't figure out a mobile strategy for Microsoft either

[markrlondon]

To be fair, I think they had a strategy but gave up too soon and didn't put the public faith into it that they should have done. I've never used Windows Phone but my impression is that many people still like it. If Microsoft had just carried on, had stuck to it, as I understand they did with XBox before it was profitable, there is (I think) a good chance they could have carved out a niche alongside Android and Iphone.