Pivoting your solution
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This year we have some spare time to invest in a new product. What I am worried about is that we would then target a completely new target group and perhaps be less efficient in our marketing efforts. Happy to chat with others who have had similar ideas.
I guess I am something of an expert in marketing because I have made many fortunes marketing software. Here is what I have learned... you start with marketing by creating an app that has a name and functionality that is self promotng so that news sites will write free articles about your interesting app. Select an app that will only take a few days to write at most. Never buy any advertsing! Market your app using free write-ups and Per Inquiry (P.I.). Per Inquiry is done by every media source and the key to per inquiry is know how to talk to those media sources. I have sold hundreds of millions of dollars in one year for just one of my apps like an educational game app I wrote that grossed $486 million in the first year and most of that was profit. I have no courses or products to sell you but I am happy to share what has worked for me for free. :)