what is local keyword research?

[Steven Smith 2023]

Local keyword research refers to the process of identifying and analyzing keywords that are relevant to a specific geographic location or target audience. It involves understanding the search terms and phrases that people in a particular area use when looking for local products, services, or information. By conducting local keyword research, businesses can optimize their online content and marketing strategies to align with the local search intent, improving their chances of appearing in local search results and reaching their target customers effectively. This research helps businesses tailor their SEO efforts to attract local traffic and gain visibility within their specific location.