If your software is really good then you don't have worry about selling it. You need to focus on marketing. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ― Steuart Henderson Britt, Marketing Management and Administrative Action The product should be showcased and if it's worth then people will contact you. All you have to prove is how your product is value added to the business and provides a definite ROI.
