I have used phonegap for a few applications i wanted to develop. Although i was able to achieve the desired results however it is a bit complicated and needs patience while you work on it.

The best method will be to present a mixture of both. Create content that is interesting and holds the interest of your users. Case studies, industry news, organization news, research can form great content. Then you need to take this content among your target audience via Social Media, blogging platforms or article directories.