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  3. How Software Companies Die

How Software Companies Die

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  • M Marc Clifton

    John Cardinal wrote:

    I think the difference between us is you are or have been used to working in large companies and nearly everything you describe are all points that have driven me away from ever considering working for a large company. I like to be creative and in total control of everything.

    Well, the largest company I ever worked for as an employee had about 50 employees. I've had some good experiences, and some bad, so like you, I like to be in control of everything, which is why I'm a consultant. But that control (and the creativity) is a myth, at the end of the day. I still have to produce code that others can maintain, and I have to produce a program that meets the requirements and the user's needs. I'm slowly learning the lesson that creativity needs to be tempered.

    John Cardinal wrote:

    think possibly I represent the old school wizard style programmer and you represent the new school corporate programmer.

    Just out of curiosity, how would you define old school and new school?

    John Cardinal wrote:

    We're probably both completely unemployable at each others work sites.

    Well, I think we're both adaptable (within limits) to the work environment. :) Marc

    Thyme In The Country
    Interacx
    My Blog

    M Offline
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    Member 96
    wrote on last edited by
    #20

    Marc Clifton wrote:

    which is why I'm a consultant

    Urrp! (that was me doing a spit take with my coffee when I read that) Consultant is easily in my top ten list of shady professions, perhaps when you say consultant I'm thinking of something completely different. A "consultant" does little or now work, ever, by definition, they are paid to give their opinion on things which is usually completely invalid because they do little or no work ever, but they interface well with management types. Perhaps you mean contract programmer instead?

    Marc Clifton wrote:

    Just out of curiosity, how would you define old school and new school?

    Well for the purposes of this discussion I'd have to say an old school programmer is someone who is really, really good at what they do, they know it, others around them know it and they are given free reign to create huge swaths of large projects, often the entire project. They consider programming a craft and they are dedicated craftsmen. They are *not* artists, artists dont' have to be good every time, craftsmen do. They are colourful unusual people with energy and enthusiasm willing to throw their all into any work that is challenging and interesting. New school programmers are really in my mind the same gray people you see in any office building, they could be programmers, they could be filing, they could be accounts payable co-ordinators, you can't tell by looking at them. They are chained to their corporate yoke and have accepted their role as dead eyed corporate lackies. They work to schedules, they churn out uninspired code to tightly controlled specs, code designed by committee, they have little or no control over what they work on and are considered a replaceable cog in a big machine -- in short they are the factory workers of the information age.


    "I don't want more choice. I just want better things!" - Edina Monsoon

    M 1 Reply Last reply
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    • M Member 96

      Marc Clifton wrote:

      which is why I'm a consultant

      Urrp! (that was me doing a spit take with my coffee when I read that) Consultant is easily in my top ten list of shady professions, perhaps when you say consultant I'm thinking of something completely different. A "consultant" does little or now work, ever, by definition, they are paid to give their opinion on things which is usually completely invalid because they do little or no work ever, but they interface well with management types. Perhaps you mean contract programmer instead?

      Marc Clifton wrote:

      Just out of curiosity, how would you define old school and new school?

      Well for the purposes of this discussion I'd have to say an old school programmer is someone who is really, really good at what they do, they know it, others around them know it and they are given free reign to create huge swaths of large projects, often the entire project. They consider programming a craft and they are dedicated craftsmen. They are *not* artists, artists dont' have to be good every time, craftsmen do. They are colourful unusual people with energy and enthusiasm willing to throw their all into any work that is challenging and interesting. New school programmers are really in my mind the same gray people you see in any office building, they could be programmers, they could be filing, they could be accounts payable co-ordinators, you can't tell by looking at them. They are chained to their corporate yoke and have accepted their role as dead eyed corporate lackies. They work to schedules, they churn out uninspired code to tightly controlled specs, code designed by committee, they have little or no control over what they work on and are considered a replaceable cog in a big machine -- in short they are the factory workers of the information age.


      "I don't want more choice. I just want better things!" - Edina Monsoon

      M Offline
      M Offline
      Marc Clifton
      wrote on last edited by
      #21

      John Cardinal wrote:

      Perhaps you mean contract programmer instead?

      Yeah. That. But the way you define "consultant", sounds like I might enjoy that! Like the Dire Straights song, Money For Nothing (and maybe a few chicks for free too!)

      John Cardinal wrote:

      New school programmers are really in my mind the same gray people you see in any office building, they could be programmers, they could be filing, they could be accounts payable co-ordinators, you can't tell by looking at them.

      Ah. Well, rest assured, I am NOT a new school programmer, by that definition! What ever gave you that idea?

      John Cardinal wrote:

      They are chained to their corporate yoke and have accepted their role as dead eyed corporate lackies. They work to schedules, they churn out uninspired code to tightly controlled specs, code designed by committee, they have little or no control over what they work on and are considered a replaceable cog in a big machine -- in short they are the factory workers of the information age.

      Sounds like outsourcing. :) Marc

      Thyme In The Country
      Interacx
      My Blog

      M 1 Reply Last reply
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      • N N a v a n e e t h

        brahmma wrote:

        ince when have you started doing this to yourself, Satips?

        True. But you got 1 from him :|


        My Website | Ask smart questions

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        Rajesh R Subramanian
        wrote on last edited by
        #22

        Ah... A 1 vote from Satips. Is it really worth worrying about? :)


        Nobody can give you wiser advice than yourself. - Cicero .·´¯`·->ßRÅhmmÃ<-·´¯`·.

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        • M Marc Clifton

          John Cardinal wrote:

          Perhaps you mean contract programmer instead?

          Yeah. That. But the way you define "consultant", sounds like I might enjoy that! Like the Dire Straights song, Money For Nothing (and maybe a few chicks for free too!)

          John Cardinal wrote:

          New school programmers are really in my mind the same gray people you see in any office building, they could be programmers, they could be filing, they could be accounts payable co-ordinators, you can't tell by looking at them.

          Ah. Well, rest assured, I am NOT a new school programmer, by that definition! What ever gave you that idea?

          John Cardinal wrote:

          They are chained to their corporate yoke and have accepted their role as dead eyed corporate lackies. They work to schedules, they churn out uninspired code to tightly controlled specs, code designed by committee, they have little or no control over what they work on and are considered a replaceable cog in a big machine -- in short they are the factory workers of the information age.

          Sounds like outsourcing. :) Marc

          Thyme In The Country
          Interacx
          My Blog

          M Offline
          M Offline
          Member 96
          wrote on last edited by
          #23

          Marc Clifton wrote:

          But the way you define "consultant", sounds like I might enjoy that

          Not just me I can assure you. If you are in the habit of saying you're a consultant you might want to reconsider. :)

          Marc Clifton wrote:

          Sounds like outsourcing

          I'm glad you brought that up, it's clearly the precursor to outsourcing. The North American programmer has lost their way, they are willing to accept being a corporate cog in a big machine. Once you do that it doesn't take very long for the suits to realize a cog is a cog and cogs can be purchased ever more cheaply elsewhere. I really think it's time for the North American programmers to quit whining about outsourcing, accept their role as part of the problem grow a pair of proverbial "balls", show some pride in the profession, put their noses to the grindstone and start acting like craftsmen not dead eyed corporate lackeys. I don't mean get fired, I mean act like a crafstman, put some love in your software, keep learning and finding ever new and better ways, go after jobs that incite your passion, reject the boring, the stale, the stuff any half assed idiot with a keyboard could accomplish, leave the assembly line to others willing to do that kind of work and instead be innovative. If North American software companies have any hope it lies in innovation and hard work, not churning out assembly line code. The suits may not understand that but we should of all people. Take back the keyboard from your corporate oppressors!


          "I don't want more choice. I just want better things!" - Edina Monsoon

          M M 2 Replies Last reply
          0
          • M Member 96

            Marc Clifton wrote:

            But the way you define "consultant", sounds like I might enjoy that

            Not just me I can assure you. If you are in the habit of saying you're a consultant you might want to reconsider. :)

            Marc Clifton wrote:

            Sounds like outsourcing

            I'm glad you brought that up, it's clearly the precursor to outsourcing. The North American programmer has lost their way, they are willing to accept being a corporate cog in a big machine. Once you do that it doesn't take very long for the suits to realize a cog is a cog and cogs can be purchased ever more cheaply elsewhere. I really think it's time for the North American programmers to quit whining about outsourcing, accept their role as part of the problem grow a pair of proverbial "balls", show some pride in the profession, put their noses to the grindstone and start acting like craftsmen not dead eyed corporate lackeys. I don't mean get fired, I mean act like a crafstman, put some love in your software, keep learning and finding ever new and better ways, go after jobs that incite your passion, reject the boring, the stale, the stuff any half assed idiot with a keyboard could accomplish, leave the assembly line to others willing to do that kind of work and instead be innovative. If North American software companies have any hope it lies in innovation and hard work, not churning out assembly line code. The suits may not understand that but we should of all people. Take back the keyboard from your corporate oppressors!


            "I don't want more choice. I just want better things!" - Edina Monsoon

            M Offline
            M Offline
            Marc Clifton
            wrote on last edited by
            #24

            John Cardinal wrote:

            Take back the keyboard from your corporate oppressors!

            ROTF! Wise words.[^] :) Marc

            Thyme In The Country
            Interacx
            My Blog

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            • M Marc Clifton

              John Cardinal wrote:

              Take back the keyboard from your corporate oppressors!

              ROTF! Wise words.[^] :) Marc

              Thyme In The Country
              Interacx
              My Blog

              M Offline
              M Offline
              Member 96
              wrote on last edited by
              #25

              :laugh: All I need is a good logo and the t-shirts and mugs should fly out the door!


              "I don't want more choice. I just want better things!" - Edina Monsoon

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              • B Bassam Saoud

                Link[^] funny the way they describes developers

                M Offline
                M Offline
                MrPlankton
                wrote on last edited by
                #26

                It's not funny how he describes developers. They sound like the bad guy in a Dean Koontz novel; they are justifying their next atrocity against the poor innocent victim by rationalizing that the victim is not a player and deserves death or worse. But then again could be alluding to Java hacks writing for Linux, they can be quite rude you know :-) … As for the article it sounds so 80's, remember the DeMarco books about managing programmers… well maybe some don’t…. -- modified at 18:00 Wednesday 5th September, 2007

                MrPlankton

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                • M Member 96

                  Marc Clifton wrote:

                  But the way you define "consultant", sounds like I might enjoy that

                  Not just me I can assure you. If you are in the habit of saying you're a consultant you might want to reconsider. :)

                  Marc Clifton wrote:

                  Sounds like outsourcing

                  I'm glad you brought that up, it's clearly the precursor to outsourcing. The North American programmer has lost their way, they are willing to accept being a corporate cog in a big machine. Once you do that it doesn't take very long for the suits to realize a cog is a cog and cogs can be purchased ever more cheaply elsewhere. I really think it's time for the North American programmers to quit whining about outsourcing, accept their role as part of the problem grow a pair of proverbial "balls", show some pride in the profession, put their noses to the grindstone and start acting like craftsmen not dead eyed corporate lackeys. I don't mean get fired, I mean act like a crafstman, put some love in your software, keep learning and finding ever new and better ways, go after jobs that incite your passion, reject the boring, the stale, the stuff any half assed idiot with a keyboard could accomplish, leave the assembly line to others willing to do that kind of work and instead be innovative. If North American software companies have any hope it lies in innovation and hard work, not churning out assembly line code. The suits may not understand that but we should of all people. Take back the keyboard from your corporate oppressors!


                  "I don't want more choice. I just want better things!" - Edina Monsoon

                  M Offline
                  M Offline
                  MrPlankton
                  wrote on last edited by
                  #27

                  I would be curious about the percentage of ISO9K shops and CMM level 3> shops outsource thier work... No really would be interesting to know, vrs the rest of the software industry, since they represent the preverbial cog.

                  MrPlankton

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                  • M MrPlankton

                    It's not funny how he describes developers. They sound like the bad guy in a Dean Koontz novel; they are justifying their next atrocity against the poor innocent victim by rationalizing that the victim is not a player and deserves death or worse. But then again could be alluding to Java hacks writing for Linux, they can be quite rude you know :-) … As for the article it sounds so 80's, remember the DeMarco books about managing programmers… well maybe some don’t…. -- modified at 18:00 Wednesday 5th September, 2007

                    MrPlankton

                    M Offline
                    M Offline
                    Member 96
                    wrote on last edited by
                    #28

                    It probably does date back to the '80s, but let's face it the 80's and early 90's were the glory years for software developers, now it's all been handed over to the bean counters. Now innovation has gone by the wayside in favour of "methods" of all kinds which are all seemingly primarily designed to suck the life out of a programmer and take away any creativity they might have ever had. Interestingly though Joel from Joel on Software fame pretty much says the same thing[^] these days about making good software and being successful and my experience bears this out.


                    "I don't want more choice. I just want better things!" - Edina Monsoon

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                    • B Bassam Saoud

                      Link[^] funny the way they describes developers

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                      SouthRoss
                      wrote on last edited by
                      #29

                      Hmmm I've been developing software for around 10 years now, and am very much of the opinion that in terms of process, building good software is much the same as building a good bridge/building/house/car/plane etc. If you plan it out (not to the nth degree) to a reasonable level, build to that plan and verify that you've stuck to that, it's pretty hard to go wrong. If you do that well enough, you'll find that the only time you need to touch the code again is when new features are requested. I've pretty much followed that sort of methodology for years and know of several tools that I (and others) developed using that sort of methodology that were still in use with little to no modification years after we'd finished with them. I also know of plenty of other things developed using the hack and bash methods outlined in the article. Without exception, they require constant attention from the programmers who developed them in the first place. Stuff developed this way is what gives software a bad name. Some might call it job security, but that only works until the customers wise up...

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                      • B Bassam Saoud

                        Link[^] funny the way they describes developers

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                        Ravi Bhavnani
                        wrote on last edited by
                        #30

                        This article has graced my refrigerator door since 1995! /ravi

                        This is your brain on Celcius Home | Music | Articles | Freeware | Trips ravib(at)ravib(dot)com

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                        • R Ravi Bhavnani

                          This article has graced my refrigerator door since 1995! /ravi

                          This is your brain on Celcius Home | Music | Articles | Freeware | Trips ravib(at)ravib(dot)com

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                          Bassam Saoud
                          wrote on last edited by
                          #31

                          Ravi Bhavnani wrote:

                          This article has graced my refrigerator door since 1995!

                          Yeah, its old but still interesting don't you think?

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                          • M Marc Clifton

                            peterchen wrote:

                            But is he really dead wrong?

                            I think so. Let's take the first sentence, the premise to the whole essay: The environment that nutures creative programmers kills management and marketing types - and vice versa. In my personal experience, I've found this to be completely untrue. I have enjoyed relationships with marketing people because they are closer to the customer and come to me asking whether such-and-such could be done, as a result of a conversation they've had with a customer. Conversely, I come up with some cool idea at 3 AM and implement a prototype and show it to a marketing guy, and he falls out of his chair saying "wow, I can't wait to demo this!" I've encountered this in a variety of companies and vertical markets. Granted, others may have other experiences, but I've worked with people that understand that innovation and success come from many different directions, and that working together is the key to success. And I've worked with managers that facilitate that. Take: you might well discover that you're a hundred pounds overweight, your underwear is older than the average first grader, and judging from the number of pizza boxes lying around, it must be spring already. To me, that's the sign of a very unhealthy work environment. And: But you don't care, because your program runs, and the code is fast and clever and tight. You won. Any programmer nowadays that things they've won because their code is fast and clever and tight is incredibly naive. A program is more than the code--it's the documentation, the unit tests, and the usability and marketability. As to: Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. Why is this restricted to programmers? And frankly, undisciplined programmers is a guarantee for failure. I've been there too, as an undisciplined programmer. You keep these bees from stinging by paying them money. Naive and shortsighted. As to: All successful software companies had, as their dominant personality, a leader who nurtured programmers. But no company can keep such a leader forever. Wow. Two sentences, and I could write paragraphs about how much BS is in them. To be concise, a successful software company is successful because all the people are nurtured and share in a vision. OK, there might be a dominant personality (

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                            peterchen
                            wrote on last edited by
                            #32

                            You are a rare breed, Marc: someone who can bridge Someone who can stand his own on both sides. That's not an ultra-rare, but maybe one in 5 or ten. I think that's true for most of the "prominent" CPians. What I see as true core of the article is: You can't have all developers as these bridge-types, you simply won't find them. And for the rest of them, all this focus on "suit control" is illogical, a pain and a roadblock to what they consider a good product. If you can give them a bit of what they want, learn to steer them by other mechanisms than shouting, money, promotion and red tape, and know when and how to milk them, you have a workforce that can roll up the world. IMO *that*s the job of a good manager, but they are hard to find as well. One in hundred, maybe? And Card uses a stereotype that is fading out of view. Geeks *are* more presentable now, and there are definitely more people that do programming as a 9-5 job, and do it well. OK, I admit it: there's an empty pizza box on the floor to my left.


                            We are a big screwed up dysfunctional psychotic happy family - some more screwed up, others more happy, but everybody's psychotic joint venture definition of CP
                            My first real C# project | Linkify!|FoldWithUs! | sighist

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                            • M Marc Clifton

                              That was written by Orson Scott Card? He should stick to fantasy and science fiction. Marc

                              Thyme In The Country
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                              David Lane
                              wrote on last edited by
                              #33

                              Looks to me like he has!

                              When prediction serves as polemic, it nearly always fails. Our prefrontal lobes can probe the future only when they aren’t leashed by dogma. The worst enemy of agile anticipation is our human propensity for comfy self-delusion. David Brin Buddha Dave

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                              • S Stan Shannon

                                I disagree with that entirely. Any market oriented software application is like a Frakenstien monster. In the beginning it must have the driven, passionate genius shooting lighting bolts into it and demanding that it live. Once it is alive and on its feet, however, it needs dispassionante engineers to structure and maintain it. A consumer software application simply cannot survive if it is being tweaked and hacked at after it has been released to the public and is beginning to become successful. It will become unmanagably complex to even the greatest Albert Einstien of programmers in that way. It must be meticulously engineered and planned to survive. Doing that requires meetings and programmers who understand true software engineering, why modifiability is not the same as maintainability, and that code should be designed to become more stable over time, not less stable. The transistion period from 'frankenstien monster' to well engineered application is always a precarious one. Many applications do not make it and most programmers blame it on changing the process they used to create it in the first place. But they are wrong.

                                Nothing in the entire universe is more useless than morality without authority. A morality free of hyprocrisy is no morality at all.

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                                Alan Balkany
                                wrote on last edited by
                                #34

                                I disagree with your disagreement. Your implicit assumption that "tweaking" the code consists of random and arbitrary changes is incorrect. Good programmers "tweak" for a reason; a better feature, more reliability, more efficiency. This is called "refactoring", and it generally reduces complexity while improving the program. See http://www.en.wikipedia.org/wiki/Refactoring

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                                • A Alan Balkany

                                  I disagree with your disagreement. Your implicit assumption that "tweaking" the code consists of random and arbitrary changes is incorrect. Good programmers "tweak" for a reason; a better feature, more reliability, more efficiency. This is called "refactoring", and it generally reduces complexity while improving the program. See http://www.en.wikipedia.org/wiki/Refactoring

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                                  Stan Shannon
                                  wrote on last edited by
                                  #35

                                  Alan Balkany wrote:

                                  This is called "refactoring", and it generally reduces complexity while improving the program.

                                  Yes, but 'refactoring' implies a planned, well managed process, which in turn implies meetings, organizational infrastructure and the application of accepted standards of software engineering.

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                                  • S Stan Shannon

                                    Alan Balkany wrote:

                                    This is called "refactoring", and it generally reduces complexity while improving the program.

                                    Yes, but 'refactoring' implies a planned, well managed process, which in turn implies meetings, organizational infrastructure and the application of accepted standards of software engineering.

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                                    Alan Balkany
                                    wrote on last edited by
                                    #36

                                    "Yes, but 'refactoring' implies a planned, well managed process, which in turn implies meetings, organizational infrastructure and the application of accepted standards of software engineering." Not necessarily. In Extreme Programming, refactoring is typically done by only one or two people. http://www.extremeprogramming.org/rules/refactor.html The bureaucracy is unnecessary. And just because it's done by one or two people doesn't imply it's any less planned. It's actually more efficient this way.

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                                    • A Alan Balkany

                                      I disagree with your disagreement. Your implicit assumption that "tweaking" the code consists of random and arbitrary changes is incorrect. Good programmers "tweak" for a reason; a better feature, more reliability, more efficiency. This is called "refactoring", and it generally reduces complexity while improving the program. See http://www.en.wikipedia.org/wiki/Refactoring

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                                      J Offline
                                      jschell
                                      wrote on last edited by
                                      #37

                                      Alan Balkany wrote:

                                      Good programmers "tweak" for a reason; a better feature, more reliability, more efficiency. This is called "refactoring", and it generally reduces complexity while improving the program.

                                      What about average and below average programmers? And who is correctly implementing the new features that the customers are asking for (or demanding via taking their business elsewhere) while the "good" programmer is randomly making adjustments to the software based on their own whims?

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                                      • B Bassam Saoud

                                        Link[^] funny the way they describes developers

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                                        J Offline
                                        jschell
                                        wrote on last edited by
                                        #38

                                        Naturally, and obviously, in terms of companies themselves the article is wrong. Companies are based on money. Those that make enough survive. Those that don't do Certainly in the modern world a "better" mousetrap is not enough. It either needs to be significantly and provably better or it needs to be completely new to the marketplace before the world will beat a path to your door. And that very, very seldom is the case for any company. Other than that, any programmer that wants to actually get paid for what they do (regardless of what form that compensation takes) would be much better off in focusing on how the company intends to sell the product rather than on how they manage their programmers.

                                        1 Reply Last reply
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                                        • S Stan Shannon

                                          I disagree with that entirely. Any market oriented software application is like a Frakenstien monster. In the beginning it must have the driven, passionate genius shooting lighting bolts into it and demanding that it live. Once it is alive and on its feet, however, it needs dispassionante engineers to structure and maintain it. A consumer software application simply cannot survive if it is being tweaked and hacked at after it has been released to the public and is beginning to become successful. It will become unmanagably complex to even the greatest Albert Einstien of programmers in that way. It must be meticulously engineered and planned to survive. Doing that requires meetings and programmers who understand true software engineering, why modifiability is not the same as maintainability, and that code should be designed to become more stable over time, not less stable. The transistion period from 'frankenstien monster' to well engineered application is always a precarious one. Many applications do not make it and most programmers blame it on changing the process they used to create it in the first place. But they are wrong.

                                          Nothing in the entire universe is more useless than morality without authority. A morality free of hyprocrisy is no morality at all.

                                          M Offline
                                          M Offline
                                          Mike Poz
                                          wrote on last edited by
                                          #39

                                          Actually it's all the craplet features that get socked into v.next that turn it into Frankenstein's Monster. Let a PM at a basic, well designed and written program and they'll say "wait, first let's see what other programs of this nature do". This is the start of the "comparible with other applications feature list". Then some twit says "I've always wanted an application that will do this". This is the start of additions of the 0.1% geek features that seem to get snuck into applications. A 0.1% geek feature is the feature that one tenth of one percent of the users find cool but don't use consistantly. The remaining 99.9% of the users never wanted something like that in the first place. Then add in the upper management "one free feature" chit, simply because they're paid six or seven figures a year. There are typically four or five of these PER RELEASE. Then there's the marketing twits, the ones who feel they have to money above and beyond the initial "sale" price, so they add in online advertising and constant updates to that advertising and how it's delivered to the user. So what was once a decent small and easy to use media player application became the Real Player monstrosity that we all know and hate. And no, I don't work for Real, I just grew to really hate what they did with their product. Orson Scott Card's write-up is 100% dead on target with his description, regardless of when it was written.

                                          Mike Poz

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