Branding yourself
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I'm a young developer, and have built many different "brands" for myself, under all kinds of names for my software "companies" while I did little pet projects. Right now, I'm at a point where I'm actually getting jobs and things doing web design (2.0 and 1.0), and have a few programs/utilities that I'd like to showcase. I want to create a site and an identity to represent myself with, but I'm trying to decide whether I want to label it as "Michael P. Scherer - Web Designer, Programmer, excetera" or to make up another software label, i.e. "Microgenericintersoft". What do you guys think is the better route? Do you think that one way would be more successful than the other? thanks!
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I'm a young developer, and have built many different "brands" for myself, under all kinds of names for my software "companies" while I did little pet projects. Right now, I'm at a point where I'm actually getting jobs and things doing web design (2.0 and 1.0), and have a few programs/utilities that I'd like to showcase. I want to create a site and an identity to represent myself with, but I'm trying to decide whether I want to label it as "Michael P. Scherer - Web Designer, Programmer, excetera" or to make up another software label, i.e. "Microgenericintersoft". What do you guys think is the better route? Do you think that one way would be more successful than the other? thanks!
It looks alot more professional if the company has a name. A company name hides the inner workings(how many employees). So if it were me, and like I did with my software company, I would, and did, give it a company name. If you just name the company something like John Smith - Consulting, it makes it seem like it is only the one guy doing the work. OK... I just started reading that to proof read, and I need some sleep. Sorry if it doesn't make too much sence. Basically, give the company a real, and separate name.
The best way to accelerate a Macintosh is at 9.8m/sec² - Marcus Dolengo
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I'm a young developer, and have built many different "brands" for myself, under all kinds of names for my software "companies" while I did little pet projects. Right now, I'm at a point where I'm actually getting jobs and things doing web design (2.0 and 1.0), and have a few programs/utilities that I'd like to showcase. I want to create a site and an identity to represent myself with, but I'm trying to decide whether I want to label it as "Michael P. Scherer - Web Designer, Programmer, excetera" or to make up another software label, i.e. "Microgenericintersoft". What do you guys think is the better route? Do you think that one way would be more successful than the other? thanks!
Branding defines how you want your company to be seen. It's about more than just the name, it's the whole colour scheme, fonts, images, signage and so on. Shorter brand names tend to be easier to remember than long ones, and names don't really carry it off as a brand. After all, which is the brand associated with - you or the company?
Deja View - the feeling that you've seen this post before.
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Branding defines how you want your company to be seen. It's about more than just the name, it's the whole colour scheme, fonts, images, signage and so on. Shorter brand names tend to be easier to remember than long ones, and names don't really carry it off as a brand. After all, which is the brand associated with - you or the company?
Deja View - the feeling that you've seen this post before.
Pete O'Hanlon wrote:
names don't really carry it off as a brand.
Well...except for names like Trump[^] where the name is the brand and the company.
Scott. —In just two days, tomorrow will be yesterday. —Hey, hey, hey. Don't be mean. We don't have to be mean because, remember, no matter where you go, there you are. - Buckaroo Banzai
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