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Why don't Indians buy software?

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  • R Rajesh R Subramanian

    John, I'd like to reassure what Nish and Ravi said. At times, I've wondered at the kind of work some people do in service based software companies. People just outsource everything from development, research, QA, design, all the way up to localisation. It could very well be that guys here are just doing the research and posting their findings to their contractors somewhere in the US or UK. I live here, and I know the trend here. When I say it, take my word for it - this *is* a strong possibility. Another possibility could be that your product is being researched by engineers in India, and that's being done for a competitor (the competitor has outsourced researching on all their competition). In any case, if it's a software that helps carpenters and building contractors to get their daily work done, I'll be shocked if you sold something like 50 licenses in 5 years. It works in a completely different way here. It isn't like every carpenter is at worker class - you can get any of your work done, from low class all the way up to world class. And the higher class, professional ones would almost always like to go with local vendors (inclusive of software) so that they could customise it, and get support as and when they need. You don't know it until you've seen it. :)

    "Real men drive manual transmission" - Rajesh.

    N Offline
    N Offline
    Nithin Sundar
    wrote on last edited by
    #76

    This is a perfect summary of what's going on here. My 5! :thumbsup:

    My Blog What you do, when you don't know what to do is what you do when you don't want to do what you do.

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    • N Nish Nishant

      Ah alright, I thought your product was aimed at developers. If it's a business product, it's no wonder your tool sells so poorly in India. Indian businesses are not run anything like they are in the US/Canada. Unless you've lived and worked there, and understand typical Indian business process flow, it would be unlikely that your product will be helpful to anyone in India. I am sure there are tons of local products that would do the job closer to what they want (even if they may not be as stable as your product).

      Regards, Nish


      Latest article: Code Project Posts Analyzer for Windows Phone 7 My technology blog: voidnish.wordpress.com

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      Lost User
      wrote on last edited by
      #77

      Thanks Nish. My 5 too.

      Regards, Koushik. Most people never run far enough on their first wind to find out if they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you.

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      • M Member 96

        We thought of that but we are getting hundreds of downloads from India a *week*. There just aren't that many companies in this market.


        There is no failure only feedback

        L Offline
        L Offline
        Lost User
        wrote on last edited by
        #78

        John C wrote:

        we are getting hundreds of downloads from India a *week*

        It is quite natural, whenever we guys found it is useful we used to download and also refer to some of our friends. Weekly getting hundreds of download is very less, it has to be improved.

        Regards, Koushik. Most people never run far enough on their first wind to find out if they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you.

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        • J JimmyRopes

          My bank has local support. I can tell because when I told the support person to have a good night at 0800 she said that I should have a good night also. :-D

          Simply Elegant Designs JimmyRopes Designs
          Think inside the box! ProActive Secure Systems
          I'm on-line therefore I am. JimmyRopes

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          L Offline
          Lost User
          wrote on last edited by
          #79

          JimmyRopes wrote:

          when I told the support person to have a good night at 0800 she said that I should have a good night also.

          :laugh:

          Regards, Koushik. Most people never run far enough on their first wind to find out if they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you.

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          • J JimmyRopes

            Or if a Hindi version of the product is being sold openly. :~

            Simply Elegant Designs JimmyRopes Designs
            Think inside the box! ProActive Secure Systems
            I'm on-line therefore I am. JimmyRopes

            L Offline
            L Offline
            Lost User
            wrote on last edited by
            #80

            In India mainly all the softwares are developed in English. If there is any specific requirement if they want they will go for their local language.

            Regards, Koushik. Most people never run far enough on their first wind to find out if they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you.

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            • R Rajesh R Subramanian

              John, I'd like to reassure what Nish and Ravi said. At times, I've wondered at the kind of work some people do in service based software companies. People just outsource everything from development, research, QA, design, all the way up to localisation. It could very well be that guys here are just doing the research and posting their findings to their contractors somewhere in the US or UK. I live here, and I know the trend here. When I say it, take my word for it - this *is* a strong possibility. Another possibility could be that your product is being researched by engineers in India, and that's being done for a competitor (the competitor has outsourced researching on all their competition). In any case, if it's a software that helps carpenters and building contractors to get their daily work done, I'll be shocked if you sold something like 50 licenses in 5 years. It works in a completely different way here. It isn't like every carpenter is at worker class - you can get any of your work done, from low class all the way up to world class. And the higher class, professional ones would almost always like to go with local vendors (inclusive of software) so that they could customise it, and get support as and when they need. You don't know it until you've seen it. :)

              "Real men drive manual transmission" - Rajesh.

              M Offline
              M Offline
              Member 96
              wrote on last edited by
              #81

              Thank you Rajesh for taking the time to write that, what you and Nish and Ravi have said makes perfect sense given what I know about the situation. It's not something that is a huge problem for our company, just a puzzle which you guys have helped to shed some light on. Cheers!


              There is no failure only feedback

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              • J JimmyRopes

                Univoting is a nice touch. Very mature. :laugh:

                Simply Elegant Designs JimmyRopes Designs
                Think inside the box! ProActive Secure Systems
                I'm on-line therefore I am. JimmyRopes

                M Offline
                M Offline
                Member 96
                wrote on last edited by
                #82

                Whups sorry, I meant to tell you that I was going to univote you for your redundant and unwelcome postings but I forgot. It wasn't very mature but it gave me great satisfaction.


                There is no failure only feedback

                J 1 Reply Last reply
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                • R Rajesh R Subramanian

                  John, I'd like to reassure what Nish and Ravi said. At times, I've wondered at the kind of work some people do in service based software companies. People just outsource everything from development, research, QA, design, all the way up to localisation. It could very well be that guys here are just doing the research and posting their findings to their contractors somewhere in the US or UK. I live here, and I know the trend here. When I say it, take my word for it - this *is* a strong possibility. Another possibility could be that your product is being researched by engineers in India, and that's being done for a competitor (the competitor has outsourced researching on all their competition). In any case, if it's a software that helps carpenters and building contractors to get their daily work done, I'll be shocked if you sold something like 50 licenses in 5 years. It works in a completely different way here. It isn't like every carpenter is at worker class - you can get any of your work done, from low class all the way up to world class. And the higher class, professional ones would almost always like to go with local vendors (inclusive of software) so that they could customise it, and get support as and when they need. You don't know it until you've seen it. :)

                  "Real men drive manual transmission" - Rajesh.

                  L Offline
                  L Offline
                  Lost User
                  wrote on last edited by
                  #83

                  Well Said Rajesh, Exactly what is happening in India. My 5 too.

                  Regards, Koushik. Most people never run far enough on their first wind to find out if they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you.

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                  • N Nish Nishant

                    That is probably a good way to do it in India :-)

                    Regards, Nish


                    Latest article: Code Project Posts Analyzer for Windows Phone 7 My technology blog: voidnish.wordpress.com

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                    R Offline
                    Roger Wright
                    wrote on last edited by
                    #84

                    That's actually not a bad business model, if you can avoid copyright problems by changing the GUI bits. It worked for Microsoft way back when. :-D

                    Will Rogers never met me.

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                    • M Member 96

                      We were going over our analytics the other day and a question came up: "Why don't Indians buy software?". We sell a small to medium sized business application online and we have regular sales in over 70 countries. In our web analytics we see India quite high on the list of countries where people download our software, very high, like fifth out of all countries, as well Indians regularly request a full trial license from us to fully test our software so we know they are engaged and interested. The mystery is that in over a decade in business we still have zero sales to India, not one single one. This despite thousands of downloads by Indians. The countries below India in downloads, even *way* below India still account for a large amount of sales. It's not piracy, we monitor that regularly. We've contacted the Indian people who requested a license as we do everyone and we always get an answer like "We thoroughly checked it out and decided to go with another package". Is there some kind of cultural thing we're not getting? Is it that they will always try to find a local equivalent if they can? Does anyone have a theory as to this mystifying behaviour?


                      There is no failure only feedback

                      M Offline
                      M Offline
                      Mark_Wallace
                      wrote on last edited by
                      #85

                      Probably because the payment system is more complicated and intrusive than a visit to crackthemutha.com.

                      I wanna be a eunuchs developer! Pass me a bread knife!

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                      • N Nish Nishant

                        Kinda funny, but less than 1% of software used in India is localized. Everyone uses English language applications. (you won't think that from the grammar used by Indians in forums these days)

                        Regards, Nish


                        Latest article: Code Project Posts Analyzer for Windows Phone 7 My technology blog: voidnish.wordpress.com

                        J Offline
                        J Offline
                        Johnny J
                        wrote on last edited by
                        #86

                        Nishant Sivakumar wrote:

                        (you won't think that from the grammar used by Indians in forums these days)

                        There's quite a difference in understanding written English and producing correct English text yourself - even in a country like India where English has been a part of the culture for so long...

                        1f y0u c4n r34d 7h15 y0u r3411y n33d 70 g37 14!d Gotta run; I've got people to do and things to see... Don't tell my folks I'm a computer programmer - They think I'm a piano player in a cat house... Da mihi sis crustum Etruscum cum omnibus in eo!

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                        • E Ennis Ray Lynch Jr

                          Nishant Sivakumar wrote:

                          As to the guy who told you they went with another product, well I don't know about that.

                          As if you know the other 999,999,998 :)

                          Need custom software developed? I do custom programming based primarily on MS tools with an emphasis on C# development and consulting. I also do Android Programming as I find it a refreshing break from the MS. "And they, since they Were not the one dead, turned to their affairs" -- Robert Frost

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                          J Offline
                          Johnny J
                          wrote on last edited by
                          #87

                          Well, he must - don't all Indians know each other? :laugh:

                          1f y0u c4n r34d 7h15 y0u r3411y n33d 70 g37 14!d Gotta run; I've got people to do and things to see... Don't tell my folks I'm a computer programmer - They think I'm a piano player in a cat house... Da mihi sis crustum Etruscum cum omnibus in eo!

                          N 1 Reply Last reply
                          0
                          • M Member 96

                            We were going over our analytics the other day and a question came up: "Why don't Indians buy software?". We sell a small to medium sized business application online and we have regular sales in over 70 countries. In our web analytics we see India quite high on the list of countries where people download our software, very high, like fifth out of all countries, as well Indians regularly request a full trial license from us to fully test our software so we know they are engaged and interested. The mystery is that in over a decade in business we still have zero sales to India, not one single one. This despite thousands of downloads by Indians. The countries below India in downloads, even *way* below India still account for a large amount of sales. It's not piracy, we monitor that regularly. We've contacted the Indian people who requested a license as we do everyone and we always get an answer like "We thoroughly checked it out and decided to go with another package". Is there some kind of cultural thing we're not getting? Is it that they will always try to find a local equivalent if they can? Does anyone have a theory as to this mystifying behaviour?


                            There is no failure only feedback

                            J Offline
                            J Offline
                            Johnny J
                            wrote on last edited by
                            #88

                            Seems like someone didn't like your question. I on the other hand found it very interesting, and the ensuing thread is an interesting read as well. I'll give you a 5 to compensate for the unitossers one-vote... [EDIT] Whohoa - you pissed off some real authority there - my 5 didn't go very far in compensation, I'm afraid... [/EDIT]

                            1f y0u c4n r34d 7h15 y0u r3411y n33d 70 g37 14!d Gotta run; I've got people to do and things to see... Don't tell my folks I'm a computer programmer - They think I'm a piano player in a cat house... Da mihi sis crustum Etruscum cum omnibus in eo!

                            1 Reply Last reply
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                            • J Johnny J

                              Well, he must - don't all Indians know each other? :laugh:

                              1f y0u c4n r34d 7h15 y0u r3411y n33d 70 g37 14!d Gotta run; I've got people to do and things to see... Don't tell my folks I'm a computer programmer - They think I'm a piano player in a cat house... Da mihi sis crustum Etruscum cum omnibus in eo!

                              N Offline
                              N Offline
                              Nish Nishant
                              wrote on last edited by
                              #89

                              Johnny J. wrote:

                              Well, he must - don't all Indians know each other?

                              Yeah, and we all look the same. It's like living with a billion clones. :-D

                              Regards, Nish


                              Latest article: Code Project Posts Analyzer for Windows Phone 7 My technology blog: voidnish.wordpress.com

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                              • N Nish Nishant

                                Johnny J. wrote:

                                Well, he must - don't all Indians know each other?

                                Yeah, and we all look the same. It's like living with a billion clones. :-D

                                Regards, Nish


                                Latest article: Code Project Posts Analyzer for Windows Phone 7 My technology blog: voidnish.wordpress.com

                                J Offline
                                J Offline
                                Johnny J
                                wrote on last edited by
                                #90

                                You said so! I THOUGHT about writing that, but I could visualize the flames I would receive after that, so I omitted it. :laugh: You're a good guy Nish!

                                1f y0u c4n r34d 7h15 y0u r3411y n33d 70 g37 14!d Gotta run; I've got people to do and things to see... Don't tell my folks I'm a computer programmer - They think I'm a piano player in a cat house... Da mihi sis crustum Etruscum cum omnibus in eo!

                                1 Reply Last reply
                                0
                                • M Member 96

                                  We were going over our analytics the other day and a question came up: "Why don't Indians buy software?". We sell a small to medium sized business application online and we have regular sales in over 70 countries. In our web analytics we see India quite high on the list of countries where people download our software, very high, like fifth out of all countries, as well Indians regularly request a full trial license from us to fully test our software so we know they are engaged and interested. The mystery is that in over a decade in business we still have zero sales to India, not one single one. This despite thousands of downloads by Indians. The countries below India in downloads, even *way* below India still account for a large amount of sales. It's not piracy, we monitor that regularly. We've contacted the Indian people who requested a license as we do everyone and we always get an answer like "We thoroughly checked it out and decided to go with another package". Is there some kind of cultural thing we're not getting? Is it that they will always try to find a local equivalent if they can? Does anyone have a theory as to this mystifying behaviour?


                                  There is no failure only feedback

                                  D Offline
                                  D Offline
                                  Dan Neely
                                  wrote on last edited by
                                  #91

                                  Have you considered asking any of the resident Indians to take a look at your software and see if there's something it does/n't do that makes it seriously unsuitable for use in their market?

                                  3x12=36 2x12=24 1x12=12 0x12=18

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                                  • M Member 96

                                    Whups sorry, I meant to tell you that I was going to univote you for your redundant and unwelcome postings but I forgot. It wasn't very mature but it gave me great satisfaction.


                                    There is no failure only feedback

                                    J Offline
                                    J Offline
                                    JimmyRopes
                                    wrote on last edited by
                                    #92

                                    John C wrote:

                                    It wasn't very mature but it gave me great satisfaction

                                    Simple minds, simple pleasures. :doh:

                                    Simply Elegant Designs JimmyRopes Designs
                                    Think inside the box! ProActive Secure Systems
                                    I'm on-line therefore I am. JimmyRopes

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                                    • J JimmyRopes

                                      Vikram A Punathambekar wrote:

                                      Who the hell in India uses software in Hindi? Nobody, and I mean nobody I know uses software in any language other than English.

                                      That is why India is fairing better than Thailand. In Thailand (Myanmar, Kampuchea, and Laos) products written in Sanskrit are used more than products written in English. Maybe not commercial applications, but in general Sanskrit is used much more than English.

                                      Simply Elegant Designs JimmyRopes Designs
                                      Think inside the box! ProActive Secure Systems
                                      I'm on-line therefore I am. JimmyRopes

                                      V Offline
                                      V Offline
                                      Vikram A Punathambekar
                                      wrote on last edited by
                                      #93

                                      Wait, Sanskrit? :confused: Are you by any chance using 'Sanskrit' to mean the local languages - Khmer, Thai, etc? I know Thai names are influenced by Sanskrit (Bhumibol, Suvarnabhoomi, etc.) but they are just proper nouns. What do they use Sanskrit for otherwise? :~

                                      Cheers, विक्रम (Have gone past my troika - 4 CCCs!) "We have already been through this, I am not going to repeat myself." - fat_boy, in a global warming thread :doh:

                                      J 1 Reply Last reply
                                      0
                                      • V Vikram A Punathambekar

                                        Wait, Sanskrit? :confused: Are you by any chance using 'Sanskrit' to mean the local languages - Khmer, Thai, etc? I know Thai names are influenced by Sanskrit (Bhumibol, Suvarnabhoomi, etc.) but they are just proper nouns. What do they use Sanskrit for otherwise? :~

                                        Cheers, विक्रम (Have gone past my troika - 4 CCCs!) "We have already been through this, I am not going to repeat myself." - fat_boy, in a global warming thread :doh:

                                        J Offline
                                        J Offline
                                        JimmyRopes
                                        wrote on last edited by
                                        #94

                                        Vikram A Punathambekar wrote:

                                        I know Thai names are influenced by Sanskrit (Bhumibol, Suvarnabhoomi, etc.) but they are just proper nouns. What do they use Sanskrit for otherwise?

                                        They use Sanskrit for everything. Street signs, road signage, business names, newspapers, magazines, books, etc. Up in the tribal area (Buriram) I can find one English language newspaper, The Bangkok Post (in a town 15 Km from home), but no books or magazines. I have to go to Nakhon Ratchasima (2 1/2 hours drive) or Bangkok (5 hours drive) to find any English language books, technical or otherwise. In large cities you will see English signage but in the country side there is very little, if any. It took me a few years to learn to read the local road signs but eventually I could pick out neighboring towns, but in areas where I am not familiar I really have a hard time. Sometimes I go riding on my motorcycle to other areas and when I come to a road sign at an intersection giving distance to different places I stop and try to sound out the town names. I don't know how it is in India but in Thai and Khmer they run the words together in one long string with no spaces between the words. If I have a map in English I can usually figure it out but it does take a while. Using English is one of the big reasons that India is making out a lot better as an outsourcing hub than Thailand.

                                        Simply Elegant Designs JimmyRopes Designs
                                        Think inside the box! ProActive Secure Systems
                                        I'm on-line therefore I am. JimmyRopes

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