The choice: Designer or no designer?
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Hi there, So far as I can tell, graphics/web/advert designers are expensive, slow and hard to work with. Trying to create high quality ads is just painful: You can spend weeks waiting, re-designing and shelling out money before you get what you want and that may be fine once (it may even be fine twice if you're in a big company with a big budget), but what if you're a small to medium business? So here are my quick questions (just a bit of research): Would you use a graphics/web/marketing designer? If not, why not? (e.g. too expensive, too slow etc.) If you could do it yourself, easily and cheaply, would you? Just interested, Ed
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Hi there, So far as I can tell, graphics/web/advert designers are expensive, slow and hard to work with. Trying to create high quality ads is just painful: You can spend weeks waiting, re-designing and shelling out money before you get what you want and that may be fine once (it may even be fine twice if you're in a big company with a big budget), but what if you're a small to medium business? So here are my quick questions (just a bit of research): Would you use a graphics/web/marketing designer? If not, why not? (e.g. too expensive, too slow etc.) If you could do it yourself, easily and cheaply, would you? Just interested, Ed
Ed Nutting wrote:
Would you use a graphics/web/marketing designer?
Yes, because I'm a software architect not a graphic designer. While both are "arts", the medium is quite different, and when it comes to graphics, I have no skill. For example, I quite enjoyed and learned a few things when I came across the Insider's post about 16x16 pixel art. Very cool, but at the end of the day, I'm the guy who uses the icon, not creates it.
Ed Nutting wrote:
If you could do it yourself, easily and cheaply, would you?
Of course. But then I'd be a graphics designer, and I would charge you the big bucks for making cool art. Marc
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Hi there, So far as I can tell, graphics/web/advert designers are expensive, slow and hard to work with. Trying to create high quality ads is just painful: You can spend weeks waiting, re-designing and shelling out money before you get what you want and that may be fine once (it may even be fine twice if you're in a big company with a big budget), but what if you're a small to medium business? So here are my quick questions (just a bit of research): Would you use a graphics/web/marketing designer? If not, why not? (e.g. too expensive, too slow etc.) If you could do it yourself, easily and cheaply, would you? Just interested, Ed
A good graphics designer can do it better and faster, so he'll always save you money. If you work external bureau and they're only used to create add's for magazines, then they don't know what you expect and you have to explain them everything; that's when it'll get timely, costly and frustrating. That's why it's crucial that you make sure that the designer you hire is qualified to design for the web. Someone who can only draw pretty pictures in Photoshop is not enough. The bare minimum is someone who delivers the graphics in the correct size (and multiple sizes for a responsive website), has a basic understanding of how webpages work (especially how to slice) and use fonts that are proven to display correctly with all the supported browsers. The best web designers are the ones who can create a "developer kit", containing a static responsive template that always meets the standards of a professional website of today (and not last year).
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Hi there, So far as I can tell, graphics/web/advert designers are expensive, slow and hard to work with. Trying to create high quality ads is just painful: You can spend weeks waiting, re-designing and shelling out money before you get what you want and that may be fine once (it may even be fine twice if you're in a big company with a big budget), but what if you're a small to medium business? So here are my quick questions (just a bit of research): Would you use a graphics/web/marketing designer? If not, why not? (e.g. too expensive, too slow etc.) If you could do it yourself, easily and cheaply, would you? Just interested, Ed
My fiancee does front end development. One of the biggest struggles she has had with starting her own business of it is finding an affordable, reliable graphic designer. She is literally sitting on a website bid, but might pass it by for lack of trustworthy designer.
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Hi there, So far as I can tell, graphics/web/advert designers are expensive, slow and hard to work with. Trying to create high quality ads is just painful: You can spend weeks waiting, re-designing and shelling out money before you get what you want and that may be fine once (it may even be fine twice if you're in a big company with a big budget), but what if you're a small to medium business? So here are my quick questions (just a bit of research): Would you use a graphics/web/marketing designer? If not, why not? (e.g. too expensive, too slow etc.) If you could do it yourself, easily and cheaply, would you? Just interested, Ed
Whether or not I used a graphics designer would depend entirely on the nature of what I wanted to advertise (the product), an analysis of the competitors in the market segment in which my "product" would compete (how they advertise), the selected media I planned to advertise in (print, web, video), and a careful consideration of who the "target customer" is, and (not least), my budget. In this "arena," I do not believe there are any "one-size fits-all" guidelines. yours, Bill (yes, I have done graphic design for commercial marketing)
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