Internet Marketing

Alexhudson

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Jameshudson

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Member 11414956

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Chris Maunder

Member 11414956 wrote:

These are terms related to SEM

Well...kind of. Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

Member 11414956 wrote:

Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

cheers Chris Maunder

User 11405517

Chris Maunder wrote:

No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

I tend to agree with Chris. Pay-Per-Click campaigns have their use, if you need instant traffic to your site, but it can be costly. A solid online marketing strategy should include long-term approach to SEO, including optimizing your site to target the right keywords, on-going content creation, and link building from relevant, authoritative sites. PPC gets you site visitors, but doesn't do anything for your website in the long term. A good SEO campaign will build equity to your website, and eventually bring in organic traffic so that you won't need to pay for every click.

Steven Watanabe

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Steven Watanabe

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Las Vegas SEO

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User 12242153

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Kate Holloway

And what about CPM?

Chris Maunder

CPM stands for Cost per Mille, where mille is latin for thousand, so "cost per thousand". It's the typical unit used when pricing display advertisements. If the CPM were $10 then that means each thousand ad impressions will cost $10.

cheers Chris Maunder