Internet Marketing

[Jameshudson]

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[Member 11414956]

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[Chris Maunder]

Member 11414956 wrote:

These are terms related to SEM

Well...kind of. Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

Member 11414956 wrote:

Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

cheers Chris Maunder

[User 11405517]

Chris Maunder wrote:

No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

I tend to agree with Chris. Pay-Per-Click campaigns have their use, if you need instant traffic to your site, but it can be costly. A solid online marketing strategy should include long-term approach to SEO, including optimizing your site to target the right keywords, on-going content creation, and link building from relevant, authoritative sites. PPC gets you site visitors, but doesn't do anything for your website in the long term. A good SEO campaign will build equity to your website, and eventually bring in organic traffic so that you won't need to pay for every click.

[Steven Watanabe]

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[Steven Watanabe]

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[Las Vegas SEO]

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[User 12242153]

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[Kate Holloway]

And what about CPM?

[Chris Maunder]

CPM stands for Cost per Mille, where mille is latin for thousand, so "cost per thousand". It's the typical unit used when pricing display advertisements. If the CPM were $10 then that means each thousand ad impressions will cost $10.

cheers Chris Maunder