Selling a Software App/Service
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
To quote from the TV last night: "I'd break my foot before I stopped enjoying kicking him in the b*lls" That's like saying "I know our new car can't swim underwater, but..." Stupid idiot - hopefully he is on commision-only...
Those who fail to learn history are doomed to repeat it. --- George Santayana (December 16, 1863 – September 26, 1952) Those who fail to clear history are doomed to explain it. --- OriginalGriff (February 24, 1959 – ∞)
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
Wow... You're right. That person needs to understand how to demonstrate or speak about your software better.
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
Why is someone from marketing performing a sales job? And where's your product manager? /ravi
My new year resolution: 2048 x 1536 Home | Articles | My .NET bits | Freeware ravib(at)ravib(dot)com
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
Question is, is the product still selling? It might seem bad to your ears, but does it seem bad to the customers? Maybe the customer hears "It doesn't wash the dishes" and thinks "Wow! that must mean it does everything else!" Sales people are often paid on a commission basis - so if his methods aren't selling, then I guess he won't be around for too long!
MVVM # - I did it My Way ___________________________________________ Man, you're a god. - walterhevedeich 26/05/2011 .\\axxx (That's an 'M')
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How do you think Software apps or services should be sold? For what they are and can do, or for what they could but don't do? The marketer in our office is badly selling our new service; anytime anyone asks him about it he doesn't sell it on any of it's current features he always says something like "we realise it doesn't do this..." insert feature that no-one actually mentioned or asked about, "but we will be developing that in the near future." To me it screams, "we know our product doesn't work at the moment so come back when it does.", which couldn't be further from the truth; it does exactly what it was designed for and briefed to do and does it well and should be sold on it's many merits. You don't hear Sony advertising the PS4 saying, "We realise the graphics are a bit shoddy compared to reality and could be better and will be in the next version...buy the PS4". Rant over. :mad:
Actually the marketer is doing market research for you. That is their job. As developers we think we know what customers need, but often we don't know enough about their business to really know what they need. This person is gathering valuable data about what the customer really needs. Implement it and make your product valuable to the customer or ignore at your own peril.
The report of my death was an exaggeration - Mark Twain
Simply Elegant Designs JimmyRopes Designs
Think inside the box! ProActive Secure Systems
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Why is someone from marketing performing a sales job? And where's your product manager? /ravi
My new year resolution: 2048 x 1536 Home | Articles | My .NET bits | Freeware ravib(at)ravib(dot)com
We're a small company and we perform many roles, the MD is very hands on which is sometimes a blessing sometimes a curse, so the marketing manager is the sales manager is the salesman.
