WSO2 Customer MyWebGrocer Uses APIs to Connect Consumers + Grocers
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New case study explores how MWG used pre-integrated WSO2 API Manager and WSO2 BAM to manage the APIs driving its customized ads Mountain View, CA – January 5, 2015 – WSO2 today announced that MyWebGrocer (MWG), a leading provider of digital marketing and e-commerce solutions to the grocery and consumer packaged goods industries, has revamped its digital display advertising system with WSO2. A new case study examines how MWG relies on the 100% open source WSO2 API Manager and WSO2 Business Activity Monitor (WSO2 BAM) to tailor digital ads for consumers while maintaining high availability and responsiveness even during peak periods. The full case study can be downloaded at http://wso2.com/casestudies/mywebgrocer-brings-consumers-and-grocers-together-with-api-driven-personalized-ads-based-on-wso2-software. MyWebGrocer offers an online shopping platform used by top grocery retailers, with more than 10,000 retail locations in the US, and plans for expansion into Asia Pacific and Europe. MWG delivers both HTML dynamic media ads and Adobe Flash-based rich media ads on its ad network and on public websites that participate in other online networks, such as Google DoubleClick. Building an API Management Platform with WSO2 Software MWG connects online consumers with local grocers. With each online ad, an API is called to retrieve customized user data in order to show products that might interest the individual consumer. The case study from WSO2 investigates the technology and market demands MyWebGrocer faces and how the company has addressed them by implementing WSO2’s pre-integrated WSO2 API Manager and WSO2 BAM products. It also examines how: • The use of caching for geolocation and store information enables WSO2 API Manager to respond in just 8 milliseconds in recent advertising campaigns—meeting consumers’ demand for immediate access. • WSO2 BAM enables MWG to better understand its traffic patterns, including peak loads and bottlenecks, in order to tune the system, optimize its server infrastructure, and produce metrics for reporting. • MWG maintains high availability through load balancing, circular replication of its MySQL Server databases, and regular automated testing of API management performance. “WSO2 API Manager and WSO2 BAM’s distributed design was very attractive, both capable and adaptable to our existing system, but what was really essential to us was the integration between WSO2 API Manager and WSO2 BAM,” said Chuck Megivern, MWG senior software engineer. “WSO2 has truly helped