does banners work for advertising?
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
I can only speak as a web-browser. 1. My eye's rarely notice banners at the top and bottom of the page, because I've learnt to ignore that area of web-pages. 2. Lots of people redirect most well-known banner servers to 127.0.0.1, so that means they never see the adverts. Places like CP do better because they serve the ads from their own server and the ads are for products we might actually want. 3. What is your product, is it aimed at developers or other IT people. If so, you'd probably get a better response by advertising on CP or on Slashdot Michael 'Logic, my dear Zoe, merely enables one to be wrong with authority.' - The Doctor: The Wheel in Space
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
I know it works well for the folks selling the banners.:) I can tell you it is way to easy to blow money on advertising, and working out what works for you/your product isn't easy. I have no experience with paying for banner ads, but it isn't a route I would head in. If you can sign up for a short (low cost) period, and the site's audience is well targetted for your product it might be worth a try. I'd be more inclined to spend money on tightly focused Google Ads. Neville Franks, Author of ED for Windows. Free Trial at www.getsoft.com
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
We never used web banners as I believe (and we used them for some time in the past) they are very ineffective for what we need now: we need money for growth, as we want to steer away from venture capitalists. IMO, banners can be good on creating a company image (like “hey, Borland also does .NET!”), or making your name known amongst a community (Component One, Dundas, Visual Assist). They are also good for some specific tools, e.g., a data recovery tool or a reporting tool. Users will see your ad and associate you with this solution. Then, months later, when the need arises, some people will remember of your company because they viewed your ad. This also means that banners need a massive number of impressions. I think that we all CPians know Dundas, and when the graphing need come, we’ll at least go to their website and see what they have to offer. So, what we use now? Google ads. We “buy some words” and pay around $0.05 per click, not per impression. Around 50 clicks will give us a phone call or e-mail. Around 2 contacts will lead us to a visit (we sell enterprise software) and a demo. Every 5~10 visits/demos will lead us to a customer. In our case, these are very important figures, as we sell around 6~10 licenses/year, 2 or 3 of them coming from Google. Trying to make bits uncopyable is like trying to make water not wet. -- Bruce Schneier By the way, dog_spawn isn't a nickname - it is my name with an underscore instead of a space. -- dog_spawn
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
Honestly? As a user, the first thing I do going to any site is simply to scroll down to the content I want to see. For example, when using CP, I normally come here by clicking a link in email indicating a followup to a message I posted, or I go straight for the 'The Lounge' link on the right-hand side. In the first case, the page scrolls to the top of the message, which usually forces the banner off the screen. In the second, the first message is about 85% of the way down the window, so the first thing I do is scroll, forcing the top banner off the screen. I don't normally notice the tower advert either, unless something odd happens like Borland's wide advert in the tower position, which halved the normal reading width of CP. Of course, there's 'consciously notice' and 'subconsciously notice'. If I consciously notice an advert, it's either because it's funny, or because it's annoying. Looping animated adverts are annoying. Noisy adverts are annoying. Popup or popunder adverts are extremely annoying (which is why I have Google Toolbar's popup blocker on in IE6). The worst are the take-over-the-display Flash adverts - a site has to be extremely useful for me to go back after one of those appears. You want me to subconsciously notice your advert ;P
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
AFAIK it works much like SPAM; Through sheer numbers. You should check out Google AdWords, they can give you some hard numbers to help. Also consult with some of the major banner-ad servers, they will have numbers if they see you are keen to use their services. regards, Paul Watson Bluegrass South Africa Brian Welsch wrote: "blah blah blah, maybe a potato?" while translating my Afrikaans. Crikey! ain't life grand?
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
Waste
// Steve McLenithan
Cluelessnes:
There are no stupid questions, but there are a lot of inquisitive idots. -
hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
i only look at banners on codeproject & only if i need something :) lol
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
Hi Andrey, From my experience in developing and analyzing banner campaigns I can share the following: Banner ads definitely do work, but they MUST include a compelling offer. With a banner ad you are actually asking someone to interrupt their browsing path. If you have an offer that really interests them your ad provides a welcome short-cut to learning more. Online you have a very brief window of opportunity to get and hold someone's attention. You must keep this reality at the forefront of the development of a campaign. The next big issue is targeting. Here at CP we've been careful to only bring advertisers aboard that are CPian friendly:) As a result, our advertisers perform significantly better than industry average because their message is not diluted. Make sure your banners are going to be directed only at the kind of people that could gain from the product, otherwise they will be ignored and treated as noise. There is a great metric to pay attention to when looking at the effectiveness of your banner campaigns, and it isn't click throughs - it's the conversion rate. If you can target your ads so that the visitors you receive have a high probability of making a purchase your click through rate becomes irrelevant (for sales purposes, branding is another issue). This is the banner equivalent of quality vs. quantity. If your message can reach and motivate the right people to take action, banner advertising is a very cost-effective advertsing vehicle to work with. Bottom line is that you have to make your campaign work for the medium. Give someone a good reason to come visit you because they don't have to go too far out of their way to do so (one little click). Two big advantages of online advertising are wide reach and immediate accessibility to your products, but you really have to invest in developing your offer to leverage them. Good luck with the new product and let us know if we can help ;). Bianca Wylie
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hi, i planning to use banners for some advertising work of a new product, using http://www.bcentral.com/[^] , but i'm kind of worry that the money will be wasted. Does anyone of you had any experience with this kind of marketing tool? does it work? regards, Andrey "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
thank all of you for your input. I think i will spend only in google ads, for the moment, i'll see how it goes. "I don't want to achieve immortality through my work... I want to achieve it through not dying." Woody Allen
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Hi Andrey, From my experience in developing and analyzing banner campaigns I can share the following: Banner ads definitely do work, but they MUST include a compelling offer. With a banner ad you are actually asking someone to interrupt their browsing path. If you have an offer that really interests them your ad provides a welcome short-cut to learning more. Online you have a very brief window of opportunity to get and hold someone's attention. You must keep this reality at the forefront of the development of a campaign. The next big issue is targeting. Here at CP we've been careful to only bring advertisers aboard that are CPian friendly:) As a result, our advertisers perform significantly better than industry average because their message is not diluted. Make sure your banners are going to be directed only at the kind of people that could gain from the product, otherwise they will be ignored and treated as noise. There is a great metric to pay attention to when looking at the effectiveness of your banner campaigns, and it isn't click throughs - it's the conversion rate. If you can target your ads so that the visitors you receive have a high probability of making a purchase your click through rate becomes irrelevant (for sales purposes, branding is another issue). This is the banner equivalent of quality vs. quantity. If your message can reach and motivate the right people to take action, banner advertising is a very cost-effective advertsing vehicle to work with. Bottom line is that you have to make your campaign work for the medium. Give someone a good reason to come visit you because they don't have to go too far out of their way to do so (one little click). Two big advantages of online advertising are wide reach and immediate accessibility to your products, but you really have to invest in developing your offer to leverage them. Good luck with the new product and let us know if we can help ;). Bianca Wylie
Hi Bianca, Very good advice - thanks. Neville Franks, Author of ED for Windows. Free Trial at www.getsoft.com