Happiness is ....
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Is this a genuine concern? I've heard it too but I don't see it in the stores that have 360s on display with plasma screens. Just wondering myself before I make a mistake on a TV I'll have to replace in a month;P ------------------------------------- Do not do what has already been done. Absolute power corrupts absolutely.. but it ROCKS absolutely, too.
Yes they do burn in, the pixel shift feature is useful only for very small items on screen, something large enough, i.e. bigger than your little finger tip is going to burn in because the pixels only shift a slight amount. And in general anything that stays in one place on the screen for a long period of time is very likely to be too big for the pixel shift to do anything about. I have a brand new plasma from christmas that is burned in due to watching non-hd programming, but it's not noticeable unless the screen is all white, then you see two lighter bars on either side where the non hd picture doesn't go. I was super careful with it, used the screen saver etc, but you just can't do anything about non hd programming that doesn't fill the screen, at least not on our satellite receiver. The tv only allows you to stretch the image if it's a non hd source.