These are stupid...
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I'm just a noob but i think i could use something like that. Not for advertising tho. Buggered if I'll pay for it - rather do something up meself. A dumb question - why do you think it's stupid? Are you crticising that it's advertising or the concept?
What disturbs me about it is that its hijacking what used to be a tooltip. So I keep thinking I'm gonna see some useful additional info about what's highlighted but in the end they just want my money. This statement is false.