microsoft tries to patent context advertising?
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Sorry if this has been posted already but I searched back and didn't find anything. Microsoft's patent application is here http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070157227%22.PGNR.&OS=DN/20070157227&RS=DN/20070157227[^] some quotes "11. The computer-readable medium having computer executable instructions of claim 10, wherein the another source is at least one of user document files, user email, user music files, podcast files, computer status messages, and a profile database storing existing tag data. " so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff. lots of people on slashdot discussing this as well here http://slashdot.org/articles/07/07/14/043200.shtml[^] what does everyone else think of this stuff? I'm not a fan of software patents at all as I'm sick of seeing obvious inventions (including this one) patented and used as a club against smaller software shops. And further, I think using the private content of our personal computers to target us for ads is pretty awful as well.
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Sorry if this has been posted already but I searched back and didn't find anything. Microsoft's patent application is here http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070157227%22.PGNR.&OS=DN/20070157227&RS=DN/20070157227[^] some quotes "11. The computer-readable medium having computer executable instructions of claim 10, wherein the another source is at least one of user document files, user email, user music files, podcast files, computer status messages, and a profile database storing existing tag data. " so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff. lots of people on slashdot discussing this as well here http://slashdot.org/articles/07/07/14/043200.shtml[^] what does everyone else think of this stuff? I'm not a fan of software patents at all as I'm sick of seeing obvious inventions (including this one) patented and used as a club against smaller software shops. And further, I think using the private content of our personal computers to target us for ads is pretty awful as well.
Allen Anderson wrote:
so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff.
Gmail bases its advertisements on the content of your emails. That's nothing new, unfortunately. :sigh:
:josh: My WPF Blog[^] The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. - Michelangelo (1475-1564)
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Sorry if this has been posted already but I searched back and didn't find anything. Microsoft's patent application is here http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070157227%22.PGNR.&OS=DN/20070157227&RS=DN/20070157227[^] some quotes "11. The computer-readable medium having computer executable instructions of claim 10, wherein the another source is at least one of user document files, user email, user music files, podcast files, computer status messages, and a profile database storing existing tag data. " so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff. lots of people on slashdot discussing this as well here http://slashdot.org/articles/07/07/14/043200.shtml[^] what does everyone else think of this stuff? I'm not a fan of software patents at all as I'm sick of seeing obvious inventions (including this one) patented and used as a club against smaller software shops. And further, I think using the private content of our personal computers to target us for ads is pretty awful as well.
Allen Anderson wrote:
so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff.
You mean like Google does?
-Matt Newman
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Allen Anderson wrote:
so they will can use our doc files, email, etc. to figure out what to push ads to us for? This is some seriously evil stuff.
Gmail bases its advertisements on the content of your emails. That's nothing new, unfortunately. :sigh:
:josh: My WPF Blog[^] The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. - Michelangelo (1475-1564)
Josh Smith wrote:
Gmail bases its advertisements on the content of your emails. That's nothing new, unfortunately. :sigh:
The difference is that Google uses your content stored on their system. It's kind of part of the price you pay for using Google. If I pay for for my own storage, and my own copy of an OS, I don't want anything else using it.