Advertising!
-
Increasing noise means, at a certain point, there is a decreasing response to any single peice of content. Companies will place some ads, get a great response, then place more, get a better response. The problem is that an initial response is not sustainable with a non-changing audience (or non-changing ads) so revenue goes down. A company may then be tempted to add more advertising to prop up revenue but the net outcome is that *all* placements then have a decreased effectiveness, so total revenue goes down. Or maybe they are simply getting great returns on all advertising and have decided they'd rather hang out the red light than develop their core business.
cheers, Chris Maunder
CodeProject.com : C++ MVP
Chris Maunder wrote:
Increasing noise means, at a certain point, there is a decreasing response to any single peice of content. Companies will place some ads, get a great response, then place more, get a better response. The problem is that an initial response is not sustainable with a non-changing audience (or non-changing ads) so revenue goes down. A company may then be tempted to add more advertising to prop up revenue but the net outcome is that *all* placements then have a decreased effectiveness, so total revenue goes down.
A man bought a car and found that it got such good gas mileage that it cut his fuel cost in half. So he went out and bought another car just like it to cut his fuel cost to zero.
-
I'm getting pretty sick of it! :mad: I go back to the gym yesterday after having been away for a few weeks and I notice a permanent advert painted on the floor. And a new LCD screen with rotating ads. They weren't content with the posters already plastered around the walls and the ad breaks on the main channel. Neither were they content with the revenue from subscribers paying to use the gym - not paying to look at ads! Seems to be a growing trend these days - find new places to catch the eye of unsuspecting consumers. You buy a coffee and the cup has advertising on it. You take a serviette with lunch and it's advertising a contact lens website. There is at least one game in development with in-game ads (along with a box-charge I believe). I've been to a food court with LCDs in the tables playing ads. We're being force-fed everywhere! It's getting crazy... what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call? I know ads sometimes make goods/services cheaper or free, and that they're often easy enough to ignore. But damn annoying if you are paying for a good/service. X|
"For fifty bucks I'd put my face in their soup and blow." - George Costanza
CP article: SmartPager - a Flickr-style pager control with go-to-page popup layer.
Ashley van Gerven wrote:
How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call?
Shhh! For FSM's sake don't give them ideas.
-
Try our gym ! Adverts over the urinals which actually advertised a Microsoft product at some point, XP if I remember correctly (Vista not thought of at that point so no chance of truth in advertising :laugh: )
most bars have ads there, too.
-
I'm getting pretty sick of it! :mad: I go back to the gym yesterday after having been away for a few weeks and I notice a permanent advert painted on the floor. And a new LCD screen with rotating ads. They weren't content with the posters already plastered around the walls and the ad breaks on the main channel. Neither were they content with the revenue from subscribers paying to use the gym - not paying to look at ads! Seems to be a growing trend these days - find new places to catch the eye of unsuspecting consumers. You buy a coffee and the cup has advertising on it. You take a serviette with lunch and it's advertising a contact lens website. There is at least one game in development with in-game ads (along with a box-charge I believe). I've been to a food court with LCDs in the tables playing ads. We're being force-fed everywhere! It's getting crazy... what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call? I know ads sometimes make goods/services cheaper or free, and that they're often easy enough to ignore. But damn annoying if you are paying for a good/service. X|
"For fifty bucks I'd put my face in their soup and blow." - George Costanza
CP article: SmartPager - a Flickr-style pager control with go-to-page popup layer.
how about unlimited ads while you're sitting in the theater waiting for the movie to start! that would be awesome!
-
Ashley van Gerven wrote:
what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call?
Tom Cruise was in a Movie "Minority Report" where, as you walked anywhere, your retina would be read and targeted advertising, with your name and everything, would appear. It was just about everywhere...and highly annoying. But as long as companies want to advertise, it will show up in more and more places. Is advertising in our dreams next?
Joe Q My Blog
Joe Q wrote:
Is advertising in our dreams next?
We'll have that in the year 3000, according to Futurama.
BDF A learned fool is more a fool than an ignorant fool. -- Moliere
-
I'm getting pretty sick of it! :mad: I go back to the gym yesterday after having been away for a few weeks and I notice a permanent advert painted on the floor. And a new LCD screen with rotating ads. They weren't content with the posters already plastered around the walls and the ad breaks on the main channel. Neither were they content with the revenue from subscribers paying to use the gym - not paying to look at ads! Seems to be a growing trend these days - find new places to catch the eye of unsuspecting consumers. You buy a coffee and the cup has advertising on it. You take a serviette with lunch and it's advertising a contact lens website. There is at least one game in development with in-game ads (along with a box-charge I believe). I've been to a food court with LCDs in the tables playing ads. We're being force-fed everywhere! It's getting crazy... what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call? I know ads sometimes make goods/services cheaper or free, and that they're often easy enough to ignore. But damn annoying if you are paying for a good/service. X|
"For fifty bucks I'd put my face in their soup and blow." - George Costanza
CP article: SmartPager - a Flickr-style pager control with go-to-page popup layer.
Ashley van Gerven wrote:
How about the banks show us ads at ATMs before letting us get cash out?
That one is already taken! ICICI bank in India shows an ad for it's personal loan plans before you can cash out. I keep getting messages like "Personal loan of Rs 200,000 pre-approved and ready for You!" and the options i get are "OK" and "Maybe Later" ;P This happens one out of every two times i withdraw money :doh:
only dead fish swim with the stream
-
Ashley van Gerven wrote:
How about the banks show us ads at ATMs before letting us get cash out?
That one is already taken! ICICI bank in India shows an ad for it's personal loan plans before you can cash out. I keep getting messages like "Personal loan of Rs 200,000 pre-approved and ready for You!" and the options i get are "OK" and "Maybe Later" ;P This happens one out of every two times i withdraw money :doh:
only dead fish swim with the stream
Yep, we have it here too. Usually it's an ad for some of the bank's services. I do my personal part for this. I have reduced my junk mail to almost none, simply by calling and asking to be removed from the list. Whenever I get a junk mail, I call right away and ask to be removed. If I continue to get mail from that place I threaten to sue them, which is within my rights in Colorado. I also don't pay for TV - I refuse to pay for cable TV so that ad-supported TV can be further paid for by my hard-earned money. I would pay for Showtime or something like that without ads, but I won't pay to have more ads brought into my house. I am fairly immune to advertising in general, and when I need a product, I find it. I research and try to ignore the hype and get the best deal I can find. What really annoys me is all the car commercials on TV... it seems strange that most of the ads on TV are for cars, and a car is probably the least often purchased item out there. I don't know about other people, but I don't buy a car very often, and certainly don't pay attention to anything on TV when I go to make a serious purchase like that...
"Quality Software since 1983!"
http://www.smoothjazzy.com/ - see the "Programming" section for freeware tools and articles. -
I'm getting pretty sick of it! :mad: I go back to the gym yesterday after having been away for a few weeks and I notice a permanent advert painted on the floor. And a new LCD screen with rotating ads. They weren't content with the posters already plastered around the walls and the ad breaks on the main channel. Neither were they content with the revenue from subscribers paying to use the gym - not paying to look at ads! Seems to be a growing trend these days - find new places to catch the eye of unsuspecting consumers. You buy a coffee and the cup has advertising on it. You take a serviette with lunch and it's advertising a contact lens website. There is at least one game in development with in-game ads (along with a box-charge I believe). I've been to a food court with LCDs in the tables playing ads. We're being force-fed everywhere! It's getting crazy... what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call? I know ads sometimes make goods/services cheaper or free, and that they're often easy enough to ignore. But damn annoying if you are paying for a good/service. X|
"For fifty bucks I'd put my face in their soup and blow." - George Costanza
CP article: SmartPager - a Flickr-style pager control with go-to-page popup layer.
-
I'm getting pretty sick of it! :mad: I go back to the gym yesterday after having been away for a few weeks and I notice a permanent advert painted on the floor. And a new LCD screen with rotating ads. They weren't content with the posters already plastered around the walls and the ad breaks on the main channel. Neither were they content with the revenue from subscribers paying to use the gym - not paying to look at ads! Seems to be a growing trend these days - find new places to catch the eye of unsuspecting consumers. You buy a coffee and the cup has advertising on it. You take a serviette with lunch and it's advertising a contact lens website. There is at least one game in development with in-game ads (along with a box-charge I believe). I've been to a food court with LCDs in the tables playing ads. We're being force-fed everywhere! It's getting crazy... what's next? How about the banks show us ads at ATMs before letting us get cash out? Or a 5 second ad before connecting a call? I know ads sometimes make goods/services cheaper or free, and that they're often easy enough to ignore. But damn annoying if you are paying for a good/service. X|
"For fifty bucks I'd put my face in their soup and blow." - George Costanza
CP article: SmartPager - a Flickr-style pager control with go-to-page popup layer.
Ashley van Gerven wrote:
Or a 5 second ad before connecting a call?
I had a phone card with that 'feature' except it was almost a minute long. :mad: Most of the time on it expired unused, which was probably the $(*#@&$(@#$ intent. :mad::mad::mad::mad::mad::mad::mad::mad::mad::mad:
Otherwise [Microsoft is] toast in the long term no matter how much money they've got. They would be already if the Linux community didn't have it's head so firmly up it's own command line buffer that it looks like taking 15 years to find the desktop. -- Matthew Faithfull
-
Blame people, if it didn't work and people ignored it, advertising would be dead. The same goes for spam, if people men didn't want their penis length extended by 6 inches there would be market for spam, unfortunately 95% of the worlds popular are affected by advertising and spam.
norm .net wrote:
if it didn't work and people ignored it, advertising would be dead.
No, people are ignoring the older forms of advertising. They are becoming less-watched and thus less-effective. (You can mostly thank Tivo and it's "skip this bloody commercial" button.) That's why ads are getting more and more obnoxious.
--Mike-- Visual C++ MVP :cool: LINKS~! CP SearchBar v3.0 | C++ Forum FAQ I work for Keyser Söze
-
norm .net wrote:
if it didn't work and people ignored it, advertising would be dead.
No, people are ignoring the older forms of advertising. They are becoming less-watched and thus less-effective. (You can mostly thank Tivo and it's "skip this bloody commercial" button.) That's why ads are getting more and more obnoxious.
--Mike-- Visual C++ MVP :cool: LINKS~! CP SearchBar v3.0 | C++ Forum FAQ I work for Keyser Söze