And while we're on TV...
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How many more years until the current model of network-distribution of TV content is dead? It looks like the writing is on the wall for everything to move toward on-demand distribution. It seems like just a matter of time. So how many years do you think network TV has? Or do you think it will survive an internet-driven on-demand model?
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How many more years until the current model of network-distribution of TV content is dead? It looks like the writing is on the wall for everything to move toward on-demand distribution. It seems like just a matter of time. So how many years do you think network TV has? Or do you think it will survive an internet-driven on-demand model?
In the perfect world on demand tv should be here now. We should be able to watch any show we want direct from the show producer to the consumer the instant it leaves the editing room. There is no place for the networks any more in the equation, they've slowly given up over the years on all the advantages they had like their news departments, topical local programming etc etc. They remain now as nothing more than a vehicle to convey advertising.
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." - David Ogilvy
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In the perfect world on demand tv should be here now. We should be able to watch any show we want direct from the show producer to the consumer the instant it leaves the editing room. There is no place for the networks any more in the equation, they've slowly given up over the years on all the advantages they had like their news departments, topical local programming etc etc. They remain now as nothing more than a vehicle to convey advertising.
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." - David Ogilvy
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On Demand doesn't work for satellite TV, afaik. That accounts for 12.5% of the market and it is growing
Jon Smith & Wesson: The original point and click interface
I think they're testing it out. They already have broadband internet access so it seems possible. I have a dish but I'd switch in a heartbeat if I could get all HD on demand content from cable.
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." - David Ogilvy
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I think they're testing it out. They already have broadband internet access so it seems possible. I have a dish but I'd switch in a heartbeat if I could get all HD on demand content from cable.
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." - David Ogilvy
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The server requirements for video on demand are horrendous so who pays?
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Horrendous? In what way? Servers and bandwidth are dirt cheap to a big conglomerate and if each producer streams themselves it's all decentralized anyway so I don't see an issue that can't be overcome with a little thought and money. Of course the consumer and advertisers pay in the end as always.
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." - David Ogilvy
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How many more years until the current model of network-distribution of TV content is dead? It looks like the writing is on the wall for everything to move toward on-demand distribution. It seems like just a matter of time. So how many years do you think network TV has? Or do you think it will survive an internet-driven on-demand model?
There is always going to be a market for channels. Channels will become a lot more flexible (mixable, time-shiftable, personalised and social) but people still will want to sit down and relax with whatever is on. I've got 100 channels and most days I wish I had less as I spend too much time cycling through them hoping to "choose" what I want. Someday you just don't know what you want to watch. Channels have the editorial benefit. We have the greatest on-demand system yet, the world wide web, and yet a lot of it is channeled and edited. But I agree that on-demand is going to continue to grow. The main, and simplest, improvement will be the death of the video-store and hopefully simultaneous releases to cinema and home.
regards, Paul Watson Ireland & South Africa
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