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businessquestion
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  • W walterhevedeich

    While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

    Signature construction in progress. Sorry for the inconvenience.

    L Offline
    L Offline
    Lost User
    wrote on last edited by
    #6

    The same reason they keep advertising MacDonald's, Toyota, Apple iPhones etc. When they plan to stop selling they will stop advertising.

    Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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    • W walterhevedeich

      While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

      Signature construction in progress. Sorry for the inconvenience.

      OriginalGriffO Offline
      OriginalGriffO Offline
      OriginalGriff
      wrote on last edited by
      #7

      To add to what the others said - if they didn't you'd wonder why not. I used to work for a company which always took a stand at a particular trade show, and put a lot of time, effort and money into it every year. But it never, ever resulted in a order. So why do it? Simple: if they didn't, the existing customers would wonder why not. And our competitors would have been more than happy to feed them some ideas in to hope of taking the business!

      Ideological Purity is no substitute for being able to stick your thumb down a pipe to stop the water

      "I have no idea what I did, but I'm taking full credit for it." - ThisOldTony
      "Common sense is so rare these days, it should be classified as a super power" - Random T-shirt

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      • W walterhevedeich

        While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

        Signature construction in progress. Sorry for the inconvenience.

        R Offline
        R Offline
        Ravi Sant
        wrote on last edited by
        #8

        If Coca Cola gets less on marketing, Pepsi and probably local players will get their hands and exposure in market, which would still be too negligible for coke company. They just want to be on top of soft-drink charts and favorite among investors.

        // ♫ 99 little bugs in the code, // 99 bugs in the code // We fix a bug, compile it again // 101 little bugs in the code ♫

        Tell your manager, while you code: "good, cheap or fast: pick two. "

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        • W walterhevedeich

          While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

          Signature construction in progress. Sorry for the inconvenience.

          M Offline
          M Offline
          Mark_Wallace
          wrote on last edited by
          #9

          Because the money paid to marketing cretins is tax-deductible.

          I wanna be a eunuchs developer! Pass me a bread knife!

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          • W walterhevedeich

            While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

            Signature construction in progress. Sorry for the inconvenience.

            J Offline
            J Offline
            jesarg
            wrote on last edited by
            #10

            Coca-Cola sells branded sugar water; anyone can make a drink that tastes 95% identical to Coca-Cola's drinks, including you in your own home with no special equipment. Their brand is worth a lot more than their soft drinks are, and the brand disappears if they stop advertising. It's almost as if their advertising IS their product (rather than their soft drinks).

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            • W walterhevedeich

              While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

              Signature construction in progress. Sorry for the inconvenience.

              H Offline
              H Offline
              Hiren solanki
              wrote on last edited by
              #11

              That cares of people having short term memory too.

              Regards, Hiren. -"I don't know, I don't care, and it doesn't make any difference".

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              • W walterhevedeich

                While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

                Signature construction in progress. Sorry for the inconvenience.

                W Offline
                W Offline
                wizardzz
                wrote on last edited by
                #12

                It is to remind you how great a Coke would be right now. Yeah, you know it exists, yes you know what it tastes like. But a little reminder than you want one, works.

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                • W walterhevedeich

                  While browsing some site, I noticed an ad of one of the most popular websites today. Then it reminded me about Coca Cola, which, despite of its being well-known, is spending much on advertisement in our country. Why do companies still spend much on ads when they are already popular? I'm not a businessman so it would be interesting to get some views on a business perspective.

                  Signature construction in progress. Sorry for the inconvenience.

                  A Offline
                  A Offline
                  AspDotNetDev
                  wrote on last edited by
                  #13

                  How do you think they got to be so well-known?

                  Thou mewling ill-breeding pignut!

                  W 1 Reply Last reply
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                  • A AspDotNetDev

                    How do you think they got to be so well-known?

                    Thou mewling ill-breeding pignut!

                    W Offline
                    W Offline
                    walterhevedeich
                    wrote on last edited by
                    #14

                    I figure you're a Pepsi guy. X|

                    Signature construction in progress. Sorry for the inconvenience.

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                    • W walterhevedeich

                      I figure you're a Pepsi guy. X|

                      Signature construction in progress. Sorry for the inconvenience.

                      A Offline
                      A Offline
                      AspDotNetDev
                      wrote on last edited by
                      #15

                      I'm a Pibb / Dr Pepper / Cherry Anything guy. :)

                      Thou mewling ill-breeding pignut!

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