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  3. Need guidelines to put a domain name for sale

Need guidelines to put a domain name for sale

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  • D Offline
    D Offline
    Divya Rathore
    wrote on last edited by
    #1

    Hi All, I intend to sell a particular domain name that is specific to an industry vertical. I plan to sell it as I am not able to find time to develop it. Without getting into the exact details (pardon me for that, just that I wanted to maintain the anonymity till I am ready), I would like to say that: 1. Its a broad name of a particular industrial domain. E.g. somewhat on the lines of www.books.com 2. My intended buyer would be a computing based startup or an established company in that area. Extending the example in point above - www.books.com redirects to www.barnesandnoble.comr 3. Of course, the buyer would have an option to either use it actively or keep it parked the way Barnes & Noble has done to www.books.com with an appropriate redirection. How should I approach potential buyers? What are my options of putting an advert? 1. Craiglist? 2. Something else? 3. What may get best footfall? best regards and a happy Thanksgiving! - Divya Rathore

    B OriginalGriffO N 3 Replies Last reply
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    • D Divya Rathore

      Hi All, I intend to sell a particular domain name that is specific to an industry vertical. I plan to sell it as I am not able to find time to develop it. Without getting into the exact details (pardon me for that, just that I wanted to maintain the anonymity till I am ready), I would like to say that: 1. Its a broad name of a particular industrial domain. E.g. somewhat on the lines of www.books.com 2. My intended buyer would be a computing based startup or an established company in that area. Extending the example in point above - www.books.com redirects to www.barnesandnoble.comr 3. Of course, the buyer would have an option to either use it actively or keep it parked the way Barnes & Noble has done to www.books.com with an appropriate redirection. How should I approach potential buyers? What are my options of putting an advert? 1. Craiglist? 2. Something else? 3. What may get best footfall? best regards and a happy Thanksgiving! - Divya Rathore

      B Offline
      B Offline
      BillWoodruff
      wrote on last edited by
      #2

      Well, I would put up a bespoke home page on the site that visually suggests its relevance to the industry, and a visible, but subtle, notice the name/site are for sale, and then evaluate if somehow notifying a select group of potential buyers the name is available for purchase would be a good choice. But, there could be a risk in that: if someone knows you want to sell, that may erode your bargaining position. Also, what if the people you contact perceive you as a spammer and are annoyed, and report you, and the site-name gets a bad reputation, and you get a bad-rep. Keep in mind that "brand names," "trade names," etc. often represent deep emotional investments for people who own/use them, and have spent many $ and energy promoting them, often over many years.

      «If you search in Google for 'no-one ever got fired for buying IBM:' the top-hit is the Wikipedia article on 'Fear, uncertainty and doubt'»  What does that tell you about sanity in these times?

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      • B BillWoodruff

        Well, I would put up a bespoke home page on the site that visually suggests its relevance to the industry, and a visible, but subtle, notice the name/site are for sale, and then evaluate if somehow notifying a select group of potential buyers the name is available for purchase would be a good choice. But, there could be a risk in that: if someone knows you want to sell, that may erode your bargaining position. Also, what if the people you contact perceive you as a spammer and are annoyed, and report you, and the site-name gets a bad reputation, and you get a bad-rep. Keep in mind that "brand names," "trade names," etc. often represent deep emotional investments for people who own/use them, and have spent many $ and energy promoting them, often over many years.

        «If you search in Google for 'no-one ever got fired for buying IBM:' the top-hit is the Wikipedia article on 'Fear, uncertainty and doubt'»  What does that tell you about sanity in these times?

        D Offline
        D Offline
        Divya Rathore
        wrote on last edited by
        #3

        Words of wisdom much appreciated, Bill.

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        • D Divya Rathore

          Hi All, I intend to sell a particular domain name that is specific to an industry vertical. I plan to sell it as I am not able to find time to develop it. Without getting into the exact details (pardon me for that, just that I wanted to maintain the anonymity till I am ready), I would like to say that: 1. Its a broad name of a particular industrial domain. E.g. somewhat on the lines of www.books.com 2. My intended buyer would be a computing based startup or an established company in that area. Extending the example in point above - www.books.com redirects to www.barnesandnoble.comr 3. Of course, the buyer would have an option to either use it actively or keep it parked the way Barnes & Noble has done to www.books.com with an appropriate redirection. How should I approach potential buyers? What are my options of putting an advert? 1. Craiglist? 2. Something else? 3. What may get best footfall? best regards and a happy Thanksgiving! - Divya Rathore

          OriginalGriffO Offline
          OriginalGriffO Offline
          OriginalGriff
          wrote on last edited by
          #4

          Start by checking you WHOIS info: go to www.who.is[^] and it can tell you your current info. Check that it refers to you, so if anyone who really wants it looks, they can ask you directly. (Exactly how you edit it depends on your current hosting service - ask them). Bear in mind that most domain names don't have a lot of value: so try to be realistic in you pricing. Craigslist / FleaBay is probably not the best vehicle for selling a domain - think about where you would go to buy one! Good places: at the domain itself! It's also worth noting there are companies specialising in the sale of domain names - Google can find them for you - I've not used them, but I'd check what commission they charge before I signed up.

          Bad command or file name. Bad, bad command! Sit! Stay! Staaaay...

          "I have no idea what I did, but I'm taking full credit for it." - ThisOldTony
          "Common sense is so rare these days, it should be classified as a super power" - Random T-shirt

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          • D Divya Rathore

            Hi All, I intend to sell a particular domain name that is specific to an industry vertical. I plan to sell it as I am not able to find time to develop it. Without getting into the exact details (pardon me for that, just that I wanted to maintain the anonymity till I am ready), I would like to say that: 1. Its a broad name of a particular industrial domain. E.g. somewhat on the lines of www.books.com 2. My intended buyer would be a computing based startup or an established company in that area. Extending the example in point above - www.books.com redirects to www.barnesandnoble.comr 3. Of course, the buyer would have an option to either use it actively or keep it parked the way Barnes & Noble has done to www.books.com with an appropriate redirection. How should I approach potential buyers? What are my options of putting an advert? 1. Craiglist? 2. Something else? 3. What may get best footfall? best regards and a happy Thanksgiving! - Divya Rathore

            N Offline
            N Offline
            newton saber
            wrote on last edited by
            #5

            GoDaddy.com does site auctions, where you can offer your domain for sale relatively easily. I don't know all the details, but you can check it out at: https://auctions.godaddy.com/trpItemBuild.aspx - GoDaddy site auctions[^]

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