Job boards - dice specifically
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dandy72 wrote:
it probably would only get much bigger still.
The problem is marketing. Just translating it isn't enough. This guy and his wife sold their house and moved to something smaller in the countryside just so they could pay for marketing. Next to that, he manually contacted hundreds of companies and thousands of developers just to try to get them on the platform. The problem is, companies won't come if there are no developers and developers won't come if there are no companies. But since this platform was made for developers, it's a hassle for companies to set up so they're not all too eager! Luckily, it worked out in the end, but it wasn't easy. Anyway, he's not ready yet to go international.
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Well, if the site has gathered enough of a following in Dutch only, I'm thinking word of mouth might be enough to increase his viewership, even if it happens more slowly than if he were to burn a big pile of money to advertise himself. I mean, developers network together. You just need a few people to mention they got their job through that site to their English-speaking friends, and it ought to snowball from there. Maybe I'm naive. I'm not a marketing guy.
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Well, if the site has gathered enough of a following in Dutch only, I'm thinking word of mouth might be enough to increase his viewership, even if it happens more slowly than if he were to burn a big pile of money to advertise himself. I mean, developers network together. You just need a few people to mention they got their job through that site to their English-speaking friends, and it ought to snowball from there. Maybe I'm naive. I'm not a marketing guy.
Yeah, I don't think it works that way. You need big numbers on both sides for it to work, so a few worth of mouth users isn't going to cut it in new markets. Although it may be somewhat easier than starting from scratch. For now, he's still busy enough conquering the Dutch market ;)
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