I tend to take that a little farther. I like the longer, more verbose names, they seem more clear to me. But, I consider those to be class level variables. So, I'll tack on a '_' prefix. I would then have _firstNameLabel.

I do, in fact, think the age of the pc "app" is waning. With advances like HTML 5, I don't see the need for the kind of app that you have to physically install on your machine. I can see a model where an interpreter is downloaded and you can run the app and then kill all the processes associated.

Did you use "coarse" because it rubs you the wrong way?

We use Skype.