Come on people...if they are engineers (as I am), simply call a meeting to discuss how to make THEE BEST COFFEE IN THE WORLD and debate it for 30 mins to an hour. Then, call in Marketing to discuss which coffee would be best suited for guests when they visit. Have another meeting to finalize the instructions on how to make the perfect coffee. Once the idea has been patented, place a plaque of the patent above the coffee maker and voila, run to the nearest coffee shop and drink away. ;P