Well, you're paying for the convenience of having your passwords synced between devices and data storage. So it's more than just managing passwords. I know of a few folks that use the service, and in at least one case they're treating it as an escrow service of sorts (in addition to the usual password management features). 1Password offers an "Emergency Kit" that one can stow away somewhere safe, allowing others to access your account if needed. That said, I bought a standalone license for 1Password on my computer and have been very happy with it. Haven't seen the need for a subscription myself...