I'm surprised this hasn't been said already, but any price that people are willing to pay is a fair price. That is the beauty of a free economy. You provide value to people and they vote for your product or service over another's by voting with their dollars. Whoever provides the best product (value) gets the most votes (dollars). When people perceive that value is no longer their (i.e. the price is too high for what you get) then they stop voting for you (paying you money) and then you either lower prices or go out of business. It is self regulating (when left alone to do so). So as long as people pay $xx for DRM music then DRM music will continue to proliferate the market. When people stop paying for it then that is when you see alternative services popup that are DRM free or a lower priced DRM service. In the end, as long as it is a win-win situation where the customer receives enough value to warrant the purchase and the company receives enough profit to warrant the production of the product then the market will continue. On a side note, this is the same with artists. As long as they continue to receive enough value (compensation) to warrant their continued work and production in that field, they will continue to do so. If they felt they were truly being ripped off then they would create their own marketing companies and such that they own themselves and take control. If they don't do this then they must be ok with the arrangement, and so I have no pity for them since I have no business interfering with a 3rd party contract, especially when both parties are seemingly happy.