SEO is a type of Digital Marketing. SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic by enhancing various aspects of the site, including: Keywords: Incorporating relevant terms that users search for. Content: Creating high-quality, valuable content for users. Technical SEO: Improving site speed, mobile-friendliness, and crawlability. Backlinks: Gaining links from other reputable websites to boost credibility. User Experience: Ensuring a good overall experience with easy navigation and a clear site structure. Effective SEO helps attract more visitors and improve the website's ranking in search results.