35 USD would be fair, but the Redgate purchase page says 69 EUR (~94 USD) for a license without upgrades and support. This is quite expensive for a tool which have seen only minor improvements in the last years. A full version of ReSharper cost 176 EUR (not to mention their special offers) and to be honest, ReSharper is more than four times as much worth than Reflector (at least from my point of view).