David, My own views are just as highly biased and ill-informed . :-o And I welcome any form of debate or feedback . As Its a www.Net type Application, I can upgrade the adds as often as I wish, And due to the nature of the software it's "{ Auto-geographically aware }", So I can distinguish between a user in Toronto and a user in Vancouver, etc. If it were not for these factors I wouldn't consider it. Hey and as I ain't based in the USA I don't have nightmares about the DOJ, Like a lot of American developers do. :-) But >>>2. Ask users to register. Get their email addresses and >>>develop some kind of meaningful and valuable newsletter. >>>Email sponsorships are much more valuable than banner >>>ads anyway, and you don't suffer the same problems as >>>you do with "bannerware" You application obviously >>>solves some problem, and you can likely come up with a >>>weekly or monthly newsletter that speaks to that problem. is a darn good Idea, Myabe , if its possible for us to eliminate the Banner Adds for those Users Who have registered for the e-mail news letter. Eg. Select your prefered form of exploitation :-) Regardz Colin