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  3. Apple beats Coca-Cola to emerge as most valuable global brand

Apple beats Coca-Cola to emerge as most valuable global brand

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comhelplearning
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  • M Mark_Wallace

    Not that remarkable, considering the the States of Unitedness tend to always give most value to the most useless. As a brand, apple is cr@p, because it's based on ponciness and undeserved elitism. And coca-cola? Actors, sportsmen, pop-stars, all the most useless of people (if you were starving and freezing to death on a deserted island, whom would you want to be there with you?), are treated like deities. Cars that are only good for battle conditions, or climbing roadless mountains, are envied. Etc. For an example of the converse: people who study hard in the sciences, equipping themselves to make a real difference in the quality of life of everyone, are treated like pariahs. so Me = !Surprised

    I wanna be a eunuchs developer! Pass me a bread knife!

    M Offline
    M Offline
    Maximilien
    wrote on last edited by
    #12

    (Seriously, if it is ever possible here) In what way is Apple "crap" ? (other than anecdotical evidence ) The company releases good products that pleases people, I've not heard massive recalls or huge failures in recent history. It is true that there were and will be crap Apple products (the towers, the cube, some weird mouse, the newton, some map weirdness... ) but the company continued and worked around those. The hardware is good and works as expected, the software works as expected (including the inevitable bugs and quirks). People buy the products, not just the "elite" as someone wrote below, but "moms" and "pops" because it works. If the product was really crap, then reviews would not be good and the product would not sell.

    I'd rather be phishing!

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    • S Simon_Whale

      There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

      Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

      C Offline
      C Offline
      CBadger
      wrote on last edited by
      #13

      Where is this fence you speak about? :~

      Loading signature... . . . Please Wait . . .

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      • L Lost User

        Gergo Bogdan wrote:

        if you own an Apple product your in the elite

        Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

        Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

        enhzflepE Offline
        enhzflepE Offline
        enhzflep
        wrote on last edited by
        #14

        :thumbsup: Precisely! And at least half of them will film videos in portrait mode.

        "Science adjusts its views based on what's observed. Faith is the denial of observation, so that belief can be preserved." - Tim Minchin

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        • L Lost User

          Gergo Bogdan wrote:

          We have to admit, their products are really good if you look at the whole

          They've got a good Marketing department. "Hardware + design + software"? Don't make me laugh :)

          Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

          G Offline
          G Offline
          Gergo Bogdan
          wrote on last edited by
          #15

          Eddy Vluggen wrote:

          "Hardware + design + software"? Don't make me laugh :)

          The liking of something is a personal thing, either you like it, either not. With that line, I wanted to emphesize, that (IMHO) there is no other company which has a so unified (hardware + software) "environment" for users and Apple knows this. I'm curious why did you write don't make me laugh? Before you say anything I don't work for Apple :-D

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          • C CBadger

            Where is this fence you speak about? :~

            Loading signature... . . . Please Wait . . .

            S Offline
            S Offline
            Simon_Whale
            wrote on last edited by
            #16

            It's in Christian Graus's backyard :laugh:

            Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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            • L Lost User

              Gergo Bogdan wrote:

              if you own an Apple product your in the elite

              Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

              Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

              G Offline
              G Offline
              Gergo Bogdan
              wrote on last edited by
              #17

              Actually I wrote: "Apple says, all its products are exclusive, so if you own an Apple product your in the elite" :) Maybe Apple puts it this way: from 6+ billion people, being in the ~10 million users of Apple products you must be exlcusive - if you look only at the numbers, they can say that.

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              • G Gergo Bogdan

                Actually I wrote: "Apple says, all its products are exclusive, so if you own an Apple product your in the elite" :) Maybe Apple puts it this way: from 6+ billion people, being in the ~10 million users of Apple products you must be exlcusive - if you look only at the numbers, they can say that.

                L Offline
                L Offline
                Lost User
                wrote on last edited by
                #18

                Gergo Bogdan wrote:

                they can say that

                Of course they can - and if you are very gullible you can believe them and pay a huge premium for the illusion.

                Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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                • S Simon_Whale

                  It's in Christian Graus's backyard :laugh:

                  Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

                  C Offline
                  C Offline
                  CBadger
                  wrote on last edited by
                  #19

                  Simon_Whale wrote:

                  It's in Christian Graus's backyard

                  Don't you mean on his desktop? :laugh:

                  Loading signature... . . . Please Wait . . .

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                  • enhzflepE enhzflep

                    Is there a different default action upon hearing Apple related news?

                    "Science adjusts its views based on what's observed. Faith is the denial of observation, so that belief can be preserved." - Tim Minchin

                    R Offline
                    R Offline
                    Rajesh R Subramanian
                    wrote on last edited by
                    #20

                    OK, I'd to upvote that one.

                    "Real men drive manual transmission" - Rajesh.

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                    • C CBadger

                      ITNews[/\]:

                      The challenge for Apple is to slow "Samsung's momentum and capture the booming Chinese mobile market." As significantly, the world is awaiting another innovative product from Apple, which could be perhaps the iWatch wearable computer or something completely unexpected, Interbrand said. The company's reputation has, meanwhile, taken some hits after it was found guilty of conspiring with five large book publishers to fix e-book prices, and faced allegations about worker conditions in China at its supplier Foxconn, and ongoing patent disputes with Samsung.

                      Lesson to learn... Buy Sony :-\

                      Loading signature... . . . Please Wait . . .

                      R Offline
                      R Offline
                      Rage
                      wrote on last edited by
                      #21

                      This is on a rather short-term scale. Coca cola will always be coca-cola. In a few years, Apple will be past.

                      ~RaGE();

                      I think words like 'destiny' are a way of trying to find order where none exists. - Christian Graus Do not feed the troll ! - Common proverb

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                      • R Rage

                        This is on a rather short-term scale. Coca cola will always be coca-cola. In a few years, Apple will be past.

                        ~RaGE();

                        I think words like 'destiny' are a way of trying to find order where none exists. - Christian Graus Do not feed the troll ! - Common proverb

                        C Offline
                        C Offline
                        CBadger
                        wrote on last edited by
                        #22

                        Coca Cola is more successful as they already sold the lifestyle... They just need to keep up appearances and they will keep growing, apple might have surpassed them for now, but a very famous saying states:" That which grows so fast will fall equally as fast" :suss:

                        Loading signature... . . . Please Wait . . .

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                        • G Gergo Bogdan

                          I think despite of all the negative news which Apple received in the media, its brand is still a very powerful one. I think the Apple brand is so powerfull because Apple says, all its products are exclusive, so if you own an Apple product your in the elite, who can afford to be exclusive. We have to admit, their products are really good if you look at the whole (hardware + design + software). What do you think, why Apple's brand is so powerful?

                          G Offline
                          G Offline
                          Glen Childs
                          wrote on last edited by
                          #23

                          Apples brand is powerful purely because it is designed to be easy to use - like plug and play it does it for you, good for people on the move. Im not a massive fan of the iOs now though.

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                          • M Maximilien

                            (Seriously, if it is ever possible here) In what way is Apple "crap" ? (other than anecdotical evidence ) The company releases good products that pleases people, I've not heard massive recalls or huge failures in recent history. It is true that there were and will be crap Apple products (the towers, the cube, some weird mouse, the newton, some map weirdness... ) but the company continued and worked around those. The hardware is good and works as expected, the software works as expected (including the inevitable bugs and quirks). People buy the products, not just the "elite" as someone wrote below, but "moms" and "pops" because it works. If the product was really crap, then reviews would not be good and the product would not sell.

                            I'd rather be phishing!

                            M Offline
                            M Offline
                            Mark_Wallace
                            wrote on last edited by
                            #24

                            I didn't say the products (although for every apple product, there are fifty products both cheaper and better -- who in their right mind wants a device with the musical rendition of an ipod, for example?), I said the brand image. Any image-branding that relies on users of mass-available products feeling that they are somehow part of an elite is so short-termist that it will hit rock bottom with a bang (in apple's case, more than once). It's stupid and its cr@p because it cannot last. But that's OK, because the guys at the top and in the marketing departments will still be raking in the dosh; it's only developers who'll get canned. Now that Mr Popularity has gone, there is no-one who can provide the verbal and visual paper to cover over the cracks, so it's extremely likely that they'll run into yet another ditch, quite soon.

                            I wanna be a eunuchs developer! Pass me a bread knife!

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                            • G Gergo Bogdan

                              I think despite of all the negative news which Apple received in the media, its brand is still a very powerful one. I think the Apple brand is so powerfull because Apple says, all its products are exclusive, so if you own an Apple product your in the elite, who can afford to be exclusive. We have to admit, their products are really good if you look at the whole (hardware + design + software). What do you think, why Apple's brand is so powerful?

                              M Offline
                              M Offline
                              Mark_Wallace
                              wrote on last edited by
                              #25

                              Gergo Bogdan wrote:

                              all its products are exclusive, so if you own an Apple product your in the elite

                              What they neglect to mention in the marketing is that Jethroe, his sister Bobby-Sue, and all their five chillun' got iphones, too.

                              I wanna be a eunuchs developer! Pass me a bread knife!

                              G 1 Reply Last reply
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                              • S Simon_Whale

                                There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

                                Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

                                M Offline
                                M Offline
                                Mark_Wallace
                                wrote on last edited by
                                #26

                                Simon_Whale wrote:

                                I haven't really read from anyone here that sits on the fence regarding Apple.

                                Believe it or not, I am on that fence. Their hardware is fine (if a bit prissy in presentation and overpriced for its specs), but even the Windows baby-blocks OS is better for phones and tablets, which is probably why iOS7 is moving in that direction. On pricing, I'm currently awaiting delivery of a second android tab which has better specs (except for the camera and a couple of other things that aren't important to me), and literally costs less than a quarter of the price of my itoy. It's the branding BS, the prices, and the gotta-do-everything-through-itunes that I take exception to. If they start to treat their customers with respect, rather than as mindless followers of fashion who can't be trusted with a file system, I might well invest more in their products.

                                I wanna be a eunuchs developer! Pass me a bread knife!

                                S J 2 Replies Last reply
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                                • M Mark_Wallace

                                  Simon_Whale wrote:

                                  I haven't really read from anyone here that sits on the fence regarding Apple.

                                  Believe it or not, I am on that fence. Their hardware is fine (if a bit prissy in presentation and overpriced for its specs), but even the Windows baby-blocks OS is better for phones and tablets, which is probably why iOS7 is moving in that direction. On pricing, I'm currently awaiting delivery of a second android tab which has better specs (except for the camera and a couple of other things that aren't important to me), and literally costs less than a quarter of the price of my itoy. It's the branding BS, the prices, and the gotta-do-everything-through-itunes that I take exception to. If they start to treat their customers with respect, rather than as mindless followers of fashion who can't be trusted with a file system, I might well invest more in their products.

                                  I wanna be a eunuchs developer! Pass me a bread knife!

                                  S Offline
                                  S Offline
                                  Simon_Whale
                                  wrote on last edited by
                                  #27

                                  Mark_Wallace wrote:

                                  It's the branding BS, the prices

                                  I read once that an Iphone 5S 64Gb editions costs Apple $219 to make and they sell it for $850

                                  Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

                                  M 1 Reply Last reply
                                  0
                                  • S Simon_Whale

                                    Mark_Wallace wrote:

                                    It's the branding BS, the prices

                                    I read once that an Iphone 5S 64Gb editions costs Apple $219 to make and they sell it for $850

                                    Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

                                    M Offline
                                    M Offline
                                    Mark_Wallace
                                    wrote on last edited by
                                    #28

                                    You can't take everything you read on-line as Gospel, but some things are much easier to believe than others.

                                    I wanna be a eunuchs developer! Pass me a bread knife!

                                    1 Reply Last reply
                                    0
                                    • M Mark_Wallace

                                      Not that remarkable, considering the the States of Unitedness tend to always give most value to the most useless. As a brand, apple is cr@p, because it's based on ponciness and undeserved elitism. And coca-cola? Actors, sportsmen, pop-stars, all the most useless of people (if you were starving and freezing to death on a deserted island, whom would you want to be there with you?), are treated like deities. Cars that are only good for battle conditions, or climbing roadless mountains, are envied. Etc. For an example of the converse: people who study hard in the sciences, equipping themselves to make a real difference in the quality of life of everyone, are treated like pariahs. so Me = !Surprised

                                      I wanna be a eunuchs developer! Pass me a bread knife!

                                      J Offline
                                      J Offline
                                      jeron1
                                      wrote on last edited by
                                      #29

                                      Mark_Wallace wrote:

                                      Not that remarkable, considering the the States of Unitedness tend to always give most value to the most useless.

                                      So no different than the rest of the world then.

                                      M 1 Reply Last reply
                                      0
                                      • M Mark_Wallace

                                        Gergo Bogdan wrote:

                                        all its products are exclusive, so if you own an Apple product your in the elite

                                        What they neglect to mention in the marketing is that Jethroe, his sister Bobby-Sue, and all their five chillun' got iphones, too.

                                        I wanna be a eunuchs developer! Pass me a bread knife!

                                        G Offline
                                        G Offline
                                        Gergo Bogdan
                                        wrote on last edited by
                                        #30

                                        :laugh:

                                        1 Reply Last reply
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                                        • J jeron1

                                          Mark_Wallace wrote:

                                          Not that remarkable, considering the the States of Unitedness tend to always give most value to the most useless.

                                          So no different than the rest of the world then.

                                          M Offline
                                          M Offline
                                          Mark_Wallace
                                          wrote on last edited by
                                          #31

                                          Pretty much, but don't tell 'em I said so.

                                          I wanna be a eunuchs developer! Pass me a bread knife!

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