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  3. Apple beats Coca-Cola to emerge as most valuable global brand

Apple beats Coca-Cola to emerge as most valuable global brand

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comhelplearning
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  • E enhzflep

    Is there a different default action upon hearing Apple related news?

    "Science adjusts its views based on what's observed. Faith is the denial of observation, so that belief can be preserved." - Tim Minchin

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    Simon_Whale
    wrote on last edited by
    #8

    There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

    Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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    • G Gergo Bogdan

      I think despite of all the negative news which Apple received in the media, its brand is still a very powerful one. I think the Apple brand is so powerfull because Apple says, all its products are exclusive, so if you own an Apple product your in the elite, who can afford to be exclusive. We have to admit, their products are really good if you look at the whole (hardware + design + software). What do you think, why Apple's brand is so powerful?

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      Lost User
      wrote on last edited by
      #9

      Gergo Bogdan wrote:

      if you own an Apple product your in the elite

      Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

      Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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      • L Lost User

        Gergo Bogdan wrote:

        if you own an Apple product your in the elite

        Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

        Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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        Lost User
        wrote on last edited by
        #10

        No, 9 millions sold phones does not equal 9 million users. Some phones will still be somewhere in the store, in storage, or still be in gift-wrappings. ..and I'll bet that someone will have tried whether it blends :)

        Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

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        • S Simon_Whale

          There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

          Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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          Mycroft Holmes
          wrote on last edited by
          #11

          Simon_Whale wrote:

          I haven't really read from anyone here that sits on the fence regarding Apple.

          That is because we couldn't give a rats, these type of threads are for those who care!

          Never underestimate the power of human stupidity RAH

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          • M Mark_Wallace

            Not that remarkable, considering the the States of Unitedness tend to always give most value to the most useless. As a brand, apple is cr@p, because it's based on ponciness and undeserved elitism. And coca-cola? Actors, sportsmen, pop-stars, all the most useless of people (if you were starving and freezing to death on a deserted island, whom would you want to be there with you?), are treated like deities. Cars that are only good for battle conditions, or climbing roadless mountains, are envied. Etc. For an example of the converse: people who study hard in the sciences, equipping themselves to make a real difference in the quality of life of everyone, are treated like pariahs. so Me = !Surprised

            I wanna be a eunuchs developer! Pass me a bread knife!

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            Maximilien
            wrote on last edited by
            #12

            (Seriously, if it is ever possible here) In what way is Apple "crap" ? (other than anecdotical evidence ) The company releases good products that pleases people, I've not heard massive recalls or huge failures in recent history. It is true that there were and will be crap Apple products (the towers, the cube, some weird mouse, the newton, some map weirdness... ) but the company continued and worked around those. The hardware is good and works as expected, the software works as expected (including the inevitable bugs and quirks). People buy the products, not just the "elite" as someone wrote below, but "moms" and "pops" because it works. If the product was really crap, then reviews would not be good and the product would not sell.

            I'd rather be phishing!

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            • S Simon_Whale

              There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

              Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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              CBadger
              wrote on last edited by
              #13

              Where is this fence you speak about? :~

              Loading signature... . . . Please Wait . . .

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              • L Lost User

                Gergo Bogdan wrote:

                if you own an Apple product your in the elite

                Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

                Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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                E Offline
                enhzflep
                wrote on last edited by
                #14

                :thumbsup: Precisely! And at least half of them will film videos in portrait mode.

                "Science adjusts its views based on what's observed. Faith is the denial of observation, so that belief can be preserved." - Tim Minchin

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                • L Lost User

                  Gergo Bogdan wrote:

                  We have to admit, their products are really good if you look at the whole

                  They've got a good Marketing department. "Hardware + design + software"? Don't make me laugh :)

                  Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

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                  G Offline
                  Gergo Bogdan
                  wrote on last edited by
                  #15

                  Eddy Vluggen wrote:

                  "Hardware + design + software"? Don't make me laugh :)

                  The liking of something is a personal thing, either you like it, either not. With that line, I wanted to emphesize, that (IMHO) there is no other company which has a so unified (hardware + software) "environment" for users and Apple knows this. I'm curious why did you write don't make me laugh? Before you say anything I don't work for Apple :-D

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                  • C CBadger

                    Where is this fence you speak about? :~

                    Loading signature... . . . Please Wait . . .

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                    Simon_Whale
                    wrote on last edited by
                    #16

                    It's in Christian Graus's backyard :laugh:

                    Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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                    • L Lost User

                      Gergo Bogdan wrote:

                      if you own an Apple product your in the elite

                      Yes if you buy an iPhone you are so special that there are only 9 million others like you this weekend.

                      Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

                      G Offline
                      G Offline
                      Gergo Bogdan
                      wrote on last edited by
                      #17

                      Actually I wrote: "Apple says, all its products are exclusive, so if you own an Apple product your in the elite" :) Maybe Apple puts it this way: from 6+ billion people, being in the ~10 million users of Apple products you must be exlcusive - if you look only at the numbers, they can say that.

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                      • G Gergo Bogdan

                        Actually I wrote: "Apple says, all its products are exclusive, so if you own an Apple product your in the elite" :) Maybe Apple puts it this way: from 6+ billion people, being in the ~10 million users of Apple products you must be exlcusive - if you look only at the numbers, they can say that.

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                        Lost User
                        wrote on last edited by
                        #18

                        Gergo Bogdan wrote:

                        they can say that

                        Of course they can - and if you are very gullible you can believe them and pay a huge premium for the illusion.

                        Peter Wasser Art is making something out of nothing and selling it. Frank Zappa

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                        • S Simon_Whale

                          It's in Christian Graus's backyard :laugh:

                          Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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                          C Offline
                          CBadger
                          wrote on last edited by
                          #19

                          Simon_Whale wrote:

                          It's in Christian Graus's backyard

                          Don't you mean on his desktop? :laugh:

                          Loading signature... . . . Please Wait . . .

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                          • E enhzflep

                            Is there a different default action upon hearing Apple related news?

                            "Science adjusts its views based on what's observed. Faith is the denial of observation, so that belief can be preserved." - Tim Minchin

                            R Offline
                            R Offline
                            Rajesh R Subramanian
                            wrote on last edited by
                            #20

                            OK, I'd to upvote that one.

                            "Real men drive manual transmission" - Rajesh.

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                            • C CBadger

                              ITNews[/\]:

                              The challenge for Apple is to slow "Samsung's momentum and capture the booming Chinese mobile market." As significantly, the world is awaiting another innovative product from Apple, which could be perhaps the iWatch wearable computer or something completely unexpected, Interbrand said. The company's reputation has, meanwhile, taken some hits after it was found guilty of conspiring with five large book publishers to fix e-book prices, and faced allegations about worker conditions in China at its supplier Foxconn, and ongoing patent disputes with Samsung.

                              Lesson to learn... Buy Sony :-\

                              Loading signature... . . . Please Wait . . .

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                              Rage
                              wrote on last edited by
                              #21

                              This is on a rather short-term scale. Coca cola will always be coca-cola. In a few years, Apple will be past.

                              ~RaGE();

                              I think words like 'destiny' are a way of trying to find order where none exists. - Christian Graus Do not feed the troll ! - Common proverb

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                              • R Rage

                                This is on a rather short-term scale. Coca cola will always be coca-cola. In a few years, Apple will be past.

                                ~RaGE();

                                I think words like 'destiny' are a way of trying to find order where none exists. - Christian Graus Do not feed the troll ! - Common proverb

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                                CBadger
                                wrote on last edited by
                                #22

                                Coca Cola is more successful as they already sold the lifestyle... They just need to keep up appearances and they will keep growing, apple might have surpassed them for now, but a very famous saying states:" That which grows so fast will fall equally as fast" :suss:

                                Loading signature... . . . Please Wait . . .

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                                • G Gergo Bogdan

                                  I think despite of all the negative news which Apple received in the media, its brand is still a very powerful one. I think the Apple brand is so powerfull because Apple says, all its products are exclusive, so if you own an Apple product your in the elite, who can afford to be exclusive. We have to admit, their products are really good if you look at the whole (hardware + design + software). What do you think, why Apple's brand is so powerful?

                                  G Offline
                                  G Offline
                                  Glen Childs
                                  wrote on last edited by
                                  #23

                                  Apples brand is powerful purely because it is designed to be easy to use - like plug and play it does it for you, good for people on the move. Im not a massive fan of the iOs now though.

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                                  • M Maximilien

                                    (Seriously, if it is ever possible here) In what way is Apple "crap" ? (other than anecdotical evidence ) The company releases good products that pleases people, I've not heard massive recalls or huge failures in recent history. It is true that there were and will be crap Apple products (the towers, the cube, some weird mouse, the newton, some map weirdness... ) but the company continued and worked around those. The hardware is good and works as expected, the software works as expected (including the inevitable bugs and quirks). People buy the products, not just the "elite" as someone wrote below, but "moms" and "pops" because it works. If the product was really crap, then reviews would not be good and the product would not sell.

                                    I'd rather be phishing!

                                    M Offline
                                    M Offline
                                    Mark_Wallace
                                    wrote on last edited by
                                    #24

                                    I didn't say the products (although for every apple product, there are fifty products both cheaper and better -- who in their right mind wants a device with the musical rendition of an ipod, for example?), I said the brand image. Any image-branding that relies on users of mass-available products feeling that they are somehow part of an elite is so short-termist that it will hit rock bottom with a bang (in apple's case, more than once). It's stupid and its cr@p because it cannot last. But that's OK, because the guys at the top and in the marketing departments will still be raking in the dosh; it's only developers who'll get canned. Now that Mr Popularity has gone, there is no-one who can provide the verbal and visual paper to cover over the cracks, so it's extremely likely that they'll run into yet another ditch, quite soon.

                                    I wanna be a eunuchs developer! Pass me a bread knife!

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                                    • G Gergo Bogdan

                                      I think despite of all the negative news which Apple received in the media, its brand is still a very powerful one. I think the Apple brand is so powerfull because Apple says, all its products are exclusive, so if you own an Apple product your in the elite, who can afford to be exclusive. We have to admit, their products are really good if you look at the whole (hardware + design + software). What do you think, why Apple's brand is so powerful?

                                      M Offline
                                      M Offline
                                      Mark_Wallace
                                      wrote on last edited by
                                      #25

                                      Gergo Bogdan wrote:

                                      all its products are exclusive, so if you own an Apple product your in the elite

                                      What they neglect to mention in the marketing is that Jethroe, his sister Bobby-Sue, and all their five chillun' got iphones, too.

                                      I wanna be a eunuchs developer! Pass me a bread knife!

                                      G 1 Reply Last reply
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                                      • S Simon_Whale

                                        There appears to be a more of a Marmite appeal to Apple products here, you either love them or hate them. I haven't really read from anyone here that sits on the fence regarding Apple.

                                        Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

                                        M Offline
                                        M Offline
                                        Mark_Wallace
                                        wrote on last edited by
                                        #26

                                        Simon_Whale wrote:

                                        I haven't really read from anyone here that sits on the fence regarding Apple.

                                        Believe it or not, I am on that fence. Their hardware is fine (if a bit prissy in presentation and overpriced for its specs), but even the Windows baby-blocks OS is better for phones and tablets, which is probably why iOS7 is moving in that direction. On pricing, I'm currently awaiting delivery of a second android tab which has better specs (except for the camera and a couple of other things that aren't important to me), and literally costs less than a quarter of the price of my itoy. It's the branding BS, the prices, and the gotta-do-everything-through-itunes that I take exception to. If they start to treat their customers with respect, rather than as mindless followers of fashion who can't be trusted with a file system, I might well invest more in their products.

                                        I wanna be a eunuchs developer! Pass me a bread knife!

                                        S J 2 Replies Last reply
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                                        • M Mark_Wallace

                                          Simon_Whale wrote:

                                          I haven't really read from anyone here that sits on the fence regarding Apple.

                                          Believe it or not, I am on that fence. Their hardware is fine (if a bit prissy in presentation and overpriced for its specs), but even the Windows baby-blocks OS is better for phones and tablets, which is probably why iOS7 is moving in that direction. On pricing, I'm currently awaiting delivery of a second android tab which has better specs (except for the camera and a couple of other things that aren't important to me), and literally costs less than a quarter of the price of my itoy. It's the branding BS, the prices, and the gotta-do-everything-through-itunes that I take exception to. If they start to treat their customers with respect, rather than as mindless followers of fashion who can't be trusted with a file system, I might well invest more in their products.

                                          I wanna be a eunuchs developer! Pass me a bread knife!

                                          S Offline
                                          S Offline
                                          Simon_Whale
                                          wrote on last edited by
                                          #27

                                          Mark_Wallace wrote:

                                          It's the branding BS, the prices

                                          I read once that an Iphone 5S 64Gb editions costs Apple $219 to make and they sell it for $850

                                          Every day, thousands of innocent plants are killed by vegetarians. Help end the violence EAT BACON

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