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Internet Marketing

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  • T Offline
    T Offline
    tgsb
    wrote on last edited by
    #1

    Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

    L U T A J 9 Replies Last reply
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    • T tgsb

      Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

      L Offline
      L Offline
      Lost User
      wrote on last edited by
      #2

      See https://www.google.com/search?q=PPC%2C+CPC[^].

      Veni, vidi, abiit domum

      U 1 Reply Last reply
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      • T tgsb

        Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

        U Offline
        U Offline
        User 11015452
        wrote on last edited by
        #3

        I used Paywings Payroll Software and was delighted to see it amazing interface, ease of use and installation.
        You can <a href="http://www.paywings.stplglobal.com">download free payroll software </a>here.

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        • T tgsb

          Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

          T Offline
          T Offline
          Tushar Guru
          wrote on last edited by
          #4

          Hi, you want to do Internet Marketing then "Free Digital Marketing Course" it will help you.

          1 Reply Last reply
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          • T tgsb

            Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

            A Offline
            A Offline
            Alexhudson
            wrote on last edited by
            #5

            Internet marketing is one of the best and most affordable platform to be advertising at the world wide web. By the time being there have been latest tips and techniques which have been evolved and have merged with internet marketing. You should try and implement SEO in your website and avail best marketing of your brands and products.

            website design service | affordable website design

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            • T tgsb

              Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

              J Offline
              J Offline
              Jameshudson
              wrote on last edited by
              #6

              There are various on-line tutorials available at the world wide web. In on-line marketing you can generate great results through Search Engine Optimization (SEO). Try with implementing quality content to your website.

              website design service | affordable website design

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              • T tgsb

                Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

                M Offline
                M Offline
                Member 11414956
                wrote on last edited by
                #7

                PPC is "Pay Per Click" and CPC is "Cost Per Click". These are terms related to SEM which is "Search Engine Marketing". Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy for your website and/or business.

                C 1 Reply Last reply
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                • M Member 11414956

                  PPC is "Pay Per Click" and CPC is "Cost Per Click". These are terms related to SEM which is "Search Engine Marketing". Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy for your website and/or business.

                  C Offline
                  C Offline
                  Chris Maunder
                  wrote on last edited by
                  #8

                  Member 11414956 wrote:

                  These are terms related to SEM

                  Well...kind of. Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

                  Member 11414956 wrote:

                  Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

                  No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

                  cheers Chris Maunder

                  U S 2 Replies Last reply
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                  • C Chris Maunder

                    Member 11414956 wrote:

                    These are terms related to SEM

                    Well...kind of. Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

                    Member 11414956 wrote:

                    Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

                    No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

                    cheers Chris Maunder

                    U Offline
                    U Offline
                    User 11405517
                    wrote on last edited by
                    #9

                    Chris Maunder wrote:

                    No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

                    I tend to agree with Chris. Pay-Per-Click campaigns have their use, if you need instant traffic to your site, but it can be costly. A solid online marketing strategy should include long-term approach to SEO, including optimizing your site to target the right keywords, on-going content creation, and link building from relevant, authoritative sites. PPC gets you site visitors, but doesn't do anything for your website in the long term. A good SEO campaign will build equity to your website, and eventually bring in organic traffic so that you won't need to pay for every click.

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                    • T tgsb

                      Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

                      S Offline
                      S Offline
                      Steven Watanabe
                      wrote on last edited by
                      #10

                      I do agree with Chris on this in the regard that PPC and SEO are just a potion of what is involved with a SEM campaign. It takes more than just those two elements to develop a strong campaign. Keep in mind that conversion tracking, optimization, and tweaking a campaign are all things to consider. Some aspects of digital marketing are not necessary for a SEM campaign.

                      1 Reply Last reply
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                      • C Chris Maunder

                        Member 11414956 wrote:

                        These are terms related to SEM

                        Well...kind of. Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

                        Member 11414956 wrote:

                        Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

                        No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).

                        cheers Chris Maunder

                        S Offline
                        S Offline
                        Steven Watanabe
                        wrote on last edited by
                        #11

                        I can dig it. SEM encompasses much more than just PPC and SEO. I believe that SEM collaborates multiple aspects of digital marketing, but also considers the testing, optimization, and improvement of an overall campaign.

                        1 Reply Last reply
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                        • T tgsb

                          Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

                          L Offline
                          L Offline
                          Las Vegas SEO
                          wrote on last edited by
                          #12

                          You can hire a premier agency to provide online marketing services through web design, SEO, social media, reputation management, email marketing and many other online mediums.

                          1 Reply Last reply
                          0
                          • L Lost User

                            See https://www.google.com/search?q=PPC%2C+CPC[^].

                            Veni, vidi, abiit domum

                            U Offline
                            U Offline
                            User 12242153
                            wrote on last edited by
                            #13

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                            • T tgsb

                              Hi....I am trying to learn things about the online marketing of a website so in that I come across these terms PPC, CPC. So what do we mean by PPC, CPC in internet marketing? Why its done?

                              K Offline
                              K Offline
                              Kate Holloway
                              wrote on last edited by
                              #14

                              And what about CPM?

                              C 1 Reply Last reply
                              0
                              • K Kate Holloway

                                And what about CPM?

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                                C Offline
                                Chris Maunder
                                wrote on last edited by
                                #15

                                CPM stands for Cost per Mille, where mille is latin for thousand, so "cost per thousand". It's the typical unit used when pricing display advertisements. If the CPM were $10 then that means each thousand ad impressions will cost $10.

                                cheers Chris Maunder

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