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  4. Google now automatically converts Flash ads to HTML5

Google now automatically converts Flash ads to HTML5

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  • K Offline
    K Offline
    Kent Sharkey
    wrote on last edited by
    #1

    Venture Beat[^]:

    Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

    Not sure if this is good news, actually

    L V A T D 6 Replies Last reply
    0
    • K Kent Sharkey

      Venture Beat[^]:

      Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

      Not sure if this is good news, actually

      L Offline
      L Offline
      Lost User
      wrote on last edited by
      #2

      I think for Adobe it becomes much more easy. 99% of the "daily" security updates will only Need to be delivered to Google :) Bruno

      1 Reply Last reply
      0
      • K Kent Sharkey

        Venture Beat[^]:

        Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

        Not sure if this is good news, actually

        V Offline
        V Offline
        Vark111
        wrote on last edited by
        #3

        Kent Sharkey wrote:

        Not sure if this is good news, actually

        I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

        L D 2 Replies Last reply
        0
        • K Kent Sharkey

          Venture Beat[^]:

          Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

          Not sure if this is good news, actually

          A Offline
          A Offline
          Afzaal Ahmad Zeeshan
          wrote on last edited by
          #4

          Positivity has to be appended just to tell that this update is a good one.

          The shit I complain about It's like there ain't a cloud in the sky and it's raining out - Eminem ~! Firewall !~

          1 Reply Last reply
          0
          • K Kent Sharkey

            Venture Beat[^]:

            Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

            Not sure if this is good news, actually

            T Offline
            T Offline
            TheGreatAndPowerfulOz
            wrote on last edited by
            #5

            As far as I'm concerned it is good news. I hate hate HATE flash with a passion.

            If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
            You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
            Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

            T 1 Reply Last reply
            0
            • T TheGreatAndPowerfulOz

              As far as I'm concerned it is good news. I hate hate HATE flash with a passion.

              If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
              You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
              Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

              T Offline
              T Offline
              tgrt
              wrote on last edited by
              #6

              And it needs to die. Flash is the new IE6.

              T L 2 Replies Last reply
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              • V Vark111

                Kent Sharkey wrote:

                Not sure if this is good news, actually

                I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

                L Offline
                L Offline
                Lost User
                wrote on last edited by
                #7

                That implies that Flash can do more than HTML5.

                Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

                R 1 Reply Last reply
                0
                • T tgrt

                  And it needs to die. Flash is the new IE6.

                  T Offline
                  T Offline
                  TheGreatAndPowerfulOz
                  wrote on last edited by
                  #8

                  :thumbsup::thumbsup::thumbsup::thumbsup::thumbsup:

                  If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
                  You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
                  Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

                  1 Reply Last reply
                  0
                  • K Kent Sharkey

                    Venture Beat[^]:

                    Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

                    Not sure if this is good news, actually

                    D Offline
                    D Offline
                    DaveX86
                    wrote on last edited by
                    #9

                    I think animated banner ads should be converted to inert JPG's so that the first frame is the only thing they get to show...I can live with that. Hey, that might be a good idea for a plugin :)

                    1 Reply Last reply
                    0
                    • T tgrt

                      And it needs to die. Flash is the new IE6.

                      L Offline
                      L Offline
                      Lost User
                      wrote on last edited by
                      #10

                      YEah - but this initiative won't make it die - it will increase its lifespan - as why would flash devs learn HTML5 if they can keep doing what tghey are doing and have Google do the conversion for them?

                      PooperPig - Coming Soon

                      T 1 Reply Last reply
                      0
                      • L Lost User

                        That implies that Flash can do more than HTML5.

                        Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

                        R Offline
                        R Offline
                        Rob Grainger
                        wrote on last edited by
                        #11

                        It can indeed, like infect our computers with various malware.

                        "If you don't fail at least 90 percent of the time, you're not aiming high enough." Alan Kay.

                        1 Reply Last reply
                        0
                        • V Vark111

                          Kent Sharkey wrote:

                          Not sure if this is good news, actually

                          I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

                          D Offline
                          D Offline
                          Dan Neely
                          wrote on last edited by
                          #12

                          If I block the div an ad is in, it doesn't matter if it was implemented in flash, html5, java, or silverblight; all are equally hidden from my view.

                          Did you ever see history portrayed as an old man with a wise brow and pulseless heart, waging all things in the balance of reason? Is not rather the genius of history like an eternal, imploring maiden, full of fire, with a burning heart and flaming soul, humanly warm and humanly beautiful? --Zachris Topelius Training a telescope on one’s own belly button will only reveal lint. You like that? You go right on staring at it. I prefer looking at galaxies. -- Sarah Hoyt

                          1 Reply Last reply
                          0
                          • K Kent Sharkey

                            Venture Beat[^]:

                            Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

                            Not sure if this is good news, actually

                            D Offline
                            D Offline
                            Dan Neely
                            wrote on last edited by
                            #13

                            I wonder if they built their own tool for scratch, or if they're building off of Shumway[^], Mozilla's attempt to create a flash runtime in javascript.

                            Did you ever see history portrayed as an old man with a wise brow and pulseless heart, waging all things in the balance of reason? Is not rather the genius of history like an eternal, imploring maiden, full of fire, with a burning heart and flaming soul, humanly warm and humanly beautiful? --Zachris Topelius Training a telescope on one’s own belly button will only reveal lint. You like that? You go right on staring at it. I prefer looking at galaxies. -- Sarah Hoyt

                            1 Reply Last reply
                            0
                            • L Lost User

                              YEah - but this initiative won't make it die - it will increase its lifespan - as why would flash devs learn HTML5 if they can keep doing what tghey are doing and have Google do the conversion for them?

                              PooperPig - Coming Soon

                              T Offline
                              T Offline
                              TheGreatAndPowerfulOz
                              wrote on last edited by
                              #14

                              You've a point. But maybe they will end-of-life the conversion after giving the converted-to-HTML5 flash code back to the admakers. Then also, at the same time, strip all flash out of webpages displayed in chrome.

                              If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
                              You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
                              Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

                              1 Reply Last reply
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