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  4. Google now automatically converts Flash ads to HTML5

Google now automatically converts Flash ads to HTML5

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  • K Kent Sharkey

    Venture Beat[^]:

    Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

    Not sure if this is good news, actually

    L Offline
    L Offline
    Lost User
    wrote on last edited by
    #2

    I think for Adobe it becomes much more easy. 99% of the "daily" security updates will only Need to be delivered to Google :) Bruno

    1 Reply Last reply
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    • K Kent Sharkey

      Venture Beat[^]:

      Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

      Not sure if this is good news, actually

      V Offline
      V Offline
      Vark111
      wrote on last edited by
      #3

      Kent Sharkey wrote:

      Not sure if this is good news, actually

      I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

      L D 2 Replies Last reply
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      • K Kent Sharkey

        Venture Beat[^]:

        Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

        Not sure if this is good news, actually

        A Offline
        A Offline
        Afzaal Ahmad Zeeshan
        wrote on last edited by
        #4

        Positivity has to be appended just to tell that this update is a good one.

        The shit I complain about It's like there ain't a cloud in the sky and it's raining out - Eminem ~! Firewall !~

        1 Reply Last reply
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        • K Kent Sharkey

          Venture Beat[^]:

          Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

          Not sure if this is good news, actually

          T Offline
          T Offline
          TheGreatAndPowerfulOz
          wrote on last edited by
          #5

          As far as I'm concerned it is good news. I hate hate HATE flash with a passion.

          If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
          You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
          Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

          T 1 Reply Last reply
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          • T TheGreatAndPowerfulOz

            As far as I'm concerned it is good news. I hate hate HATE flash with a passion.

            If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
            You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
            Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

            T Offline
            T Offline
            tgrt
            wrote on last edited by
            #6

            And it needs to die. Flash is the new IE6.

            T L 2 Replies Last reply
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            • V Vark111

              Kent Sharkey wrote:

              Not sure if this is good news, actually

              I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

              L Offline
              L Offline
              Lost User
              wrote on last edited by
              #7

              That implies that Flash can do more than HTML5.

              Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

              R 1 Reply Last reply
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              • T tgrt

                And it needs to die. Flash is the new IE6.

                T Offline
                T Offline
                TheGreatAndPowerfulOz
                wrote on last edited by
                #8

                :thumbsup::thumbsup::thumbsup::thumbsup::thumbsup:

                If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
                You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
                Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

                1 Reply Last reply
                0
                • K Kent Sharkey

                  Venture Beat[^]:

                  Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

                  Not sure if this is good news, actually

                  D Offline
                  D Offline
                  DaveX86
                  wrote on last edited by
                  #9

                  I think animated banner ads should be converted to inert JPG's so that the first frame is the only thing they get to show...I can live with that. Hey, that might be a good idea for a plugin :)

                  1 Reply Last reply
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                  • T tgrt

                    And it needs to die. Flash is the new IE6.

                    L Offline
                    L Offline
                    Lost User
                    wrote on last edited by
                    #10

                    YEah - but this initiative won't make it die - it will increase its lifespan - as why would flash devs learn HTML5 if they can keep doing what tghey are doing and have Google do the conversion for them?

                    PooperPig - Coming Soon

                    T 1 Reply Last reply
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                    • L Lost User

                      That implies that Flash can do more than HTML5.

                      Bastard Programmer from Hell :suss: If you can't read my code, try converting it here[^]

                      R Offline
                      R Offline
                      Rob Grainger
                      wrote on last edited by
                      #11

                      It can indeed, like infect our computers with various malware.

                      "If you don't fail at least 90 percent of the time, you're not aiming high enough." Alan Kay.

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                      • V Vark111

                        Kent Sharkey wrote:

                        Not sure if this is good news, actually

                        I don't believe it is. I can set plugins/flash to "click to enable" so that I only see grey boxes instead of ads. Can't do that with HTML5. :(

                        D Offline
                        D Offline
                        Dan Neely
                        wrote on last edited by
                        #12

                        If I block the div an ad is in, it doesn't matter if it was implemented in flash, html5, java, or silverblight; all are equally hidden from my view.

                        Did you ever see history portrayed as an old man with a wise brow and pulseless heart, waging all things in the balance of reason? Is not rather the genius of history like an eternal, imploring maiden, full of fire, with a burning heart and flaming soul, humanly warm and humanly beautiful? --Zachris Topelius Training a telescope on one’s own belly button will only reveal lint. You like that? You go right on staring at it. I prefer looking at galaxies. -- Sarah Hoyt

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                        • K Kent Sharkey

                          Venture Beat[^]:

                          Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.

                          Not sure if this is good news, actually

                          D Offline
                          D Offline
                          Dan Neely
                          wrote on last edited by
                          #13

                          I wonder if they built their own tool for scratch, or if they're building off of Shumway[^], Mozilla's attempt to create a flash runtime in javascript.

                          Did you ever see history portrayed as an old man with a wise brow and pulseless heart, waging all things in the balance of reason? Is not rather the genius of history like an eternal, imploring maiden, full of fire, with a burning heart and flaming soul, humanly warm and humanly beautiful? --Zachris Topelius Training a telescope on one’s own belly button will only reveal lint. You like that? You go right on staring at it. I prefer looking at galaxies. -- Sarah Hoyt

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                          • L Lost User

                            YEah - but this initiative won't make it die - it will increase its lifespan - as why would flash devs learn HTML5 if they can keep doing what tghey are doing and have Google do the conversion for them?

                            PooperPig - Coming Soon

                            T Offline
                            T Offline
                            TheGreatAndPowerfulOz
                            wrote on last edited by
                            #14

                            You've a point. But maybe they will end-of-life the conversion after giving the converted-to-HTML5 flash code back to the admakers. Then also, at the same time, strip all flash out of webpages displayed in chrome.

                            If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
                            You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
                            Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein

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