E-Commerce giants making a kill with Data Analytics!
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I remember, years back the local shopping sites showing dumb pointless advertisements. On their home pages, e-mails, etc. Now with perfect Data analytics/BI, whatever you call it, these guys are tapping the exact sentiment, need, and all those vital instincts with the customers. For example, In India, smartphones usage has gone up like mad, but people haven't opened up their wallets much for the expensive ones. The current deterrent threshold is like around $215. Vendors used to advertise like "Best Phones Below $215". But now they have narrowed the range down to $100 to $215. And all advertisements look like it's a certain hit, when users look at it. And for smaller items like memory cards, USB flash drives, they've figured it out, that customers are making a Lynch-carting , ordering just on the go if it's less than $15. These analytics & BI services becoming like heart of their operations! Amazon India is just eating it up!
Starting to think people post kid pics in their profiles because that was the last time they were cute - Jeremy.
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I remember, years back the local shopping sites showing dumb pointless advertisements. On their home pages, e-mails, etc. Now with perfect Data analytics/BI, whatever you call it, these guys are tapping the exact sentiment, need, and all those vital instincts with the customers. For example, In India, smartphones usage has gone up like mad, but people haven't opened up their wallets much for the expensive ones. The current deterrent threshold is like around $215. Vendors used to advertise like "Best Phones Below $215". But now they have narrowed the range down to $100 to $215. And all advertisements look like it's a certain hit, when users look at it. And for smaller items like memory cards, USB flash drives, they've figured it out, that customers are making a Lynch-carting , ordering just on the go if it's less than $15. These analytics & BI services becoming like heart of their operations! Amazon India is just eating it up!
Starting to think people post kid pics in their profiles because that was the last time they were cute - Jeremy.
Related, a very good and interesting read: Welcome to the Invisible Revolution | Microsoft Stories[^] :thumbsup:
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Related, a very good and interesting read: Welcome to the Invisible Revolution | Microsoft Stories[^] :thumbsup: