"Despite the hype surrounding Microsoft's lead in this category, what's often less talked about is how much further ahead Microsoft would be if Satya Nadella and the team at Microsoft hadn't made a range of baffling, short-sighted decisions in previous years." I blame AAPL. No, truly, I do. Not that MSFT isn't blameless but it's relative moralistic bar lowering in the name of the buck and once AAPL dropped the bar to the center of the earth... It's "oh crap, we need to be a bit more evil or we'll be financially smoked in the charts". It's not just MSFT they collaterally damaged like this with their wanton greed.