I agree on the embarrasing part - that went around my office - here is a reply I received yesterday on the whole Zune thing: -------------------------------------------------------------------------------- FYI In Hebrew ZUNE (as Zee-U-NE) means F@#$ Shalom Ilan -------------------------------------------------------------------------------- From: Adam Iredale Sent: Tuesday, 25 July 2006 7:27 AM To: ******************************************** Subject: What the? A Zune? *sigh* [no joke] ZUNE? Oh come on. Fire marketing immediately. http://www.codeproject.com/lounge.asp?msg=1592499#xx1592499xx http://www.gizmodo.com/gadgets/top/microsoft-argos-final-name-the-zune-186359.php