Ilíon wrote:
While what you say about this particular ad is true, I think you're entirely missing the fellow's point.
Ilíon wrote:
He's not talking about the ad; he's talking about the mindset which allows the ad to be effective with certain people. He is, in fact, talking about the same thing you were[^].
Sorry, I supposed that I had missed some other point. But the entire liberal leftist marketing plan is based on the premise that they are better people; and that if you become one of them, you too will be a better person. Aside from the MasterCard advert, then. I doubt that approach would work. Identifying a class as "better people" merely breeds resentment among those that are not of that class. Some may seek to become "better people" by adopting the behaviour of that class, but if they find that behaviour at odds with their personality, they will either lapse or become resentful. (Think of a regular guy having to sit through opera rather than go to the match.) So if that is the liberal leftist marketing plan, then it is probably doomed. Environmental fascism it will have to be, then.
Bob Emmett