Jim Crafton wrote:
Why the obsession
the ideology of progress we always think bigger and more is better- and because we believe that with every fiber of our being, when we even think about "what is better", we automatically associate "bigger and more". the association is so quick and so powerfully convincing we don't even feel the need to pause and reconsider that conclusion. we just go with it. and that's not just business- that's pretty much everything. which house is better => the bigger one car => the SUV hardware spec => the one with more HHD, more RAM, more, more, more TV => the huge one company => the corporation and then consider the external priming. because *most folk think bigger is more, they spend easier with the brand name bigger company than they do with the little guy. in fact, even calling them the little guy or the unknown is a major clue. our language betrays reveals our conditioning. so the automatic thinking for a start up is to NOT be the little guy since that will equal less revenue. obviously, not everyone thinks and behaves that way. i know many who have a *small business and lead super-content, happy, fruitful and productive lives doing what they love doing and just getting on with it (and i would have to include myself in that group too :) i think as programmers, we (some of us, that is) have come to the conclusion that less is sometimes (if not always) more and hence better. or more accurately worded: sometimes "bigger" can be almost as good as "less"- almost ;)
<>< :: have the courage to use your own reason
