What are the goals of the person using this "business directory"? Features should revolve around the needs of the people using it. A feature that nobody needs is a feature that wastes the time of the developer, adds additional burden on the user and provides no profitable benefits to the company.
"On two occasions, I have been asked [by members of Parliament], 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able to rightly apprehend the kind of confusion of ideas that could provoke such a question." --Charles Babbage (1791-1871) My: Website | Blog