Solid advice on all accounts - especially point 4. Some people are willing to work hard at their job but seem to think a job will find them when they don't have them - sometimes finding a job itself is a lot of work. Pashmina Perfection

I currently use shopify - there are other alternatives such as bigcommerce etc which have most of the feature you are looking for without having to do too much customization when starting out. Pashmina Perfection

What would you propose as the best alternative? I am currently using Shopify and am wondering what the advantages of a more custom solution would be. Pashmina Perfection

No kidding - amazing how difficult it can be to just make a $20 purchase these days..... ~Pashm Pashmina Perfection

I am currently using Shopify ( www.pashminaperfection.com ) and the features seem good. It is much more user friendly than Magento in my opinion.