I saw an interview with him last week - he said his restaurant business will do a 10 million pound turnover this year. I think any reasonable person would class that as success. Anyone who has ever managed or been managed will also tell you that level of success is not due to yelling at people. However, to denigrate him, his methods and his success based on a couple of TV adverts is not very intellectually honest. I'm not a fan of the 'hells kitchen' TV series (and I get the impression neither is he) but on Kitchen Nightmares, when he is in real businesses, with real people and real financial problems, you can tell when he gets enthusiastic about the possibility of success for someone. The f-words and swearing are advertised heavily for the TV show - it's a gimmick to drum up controversy and get the punters in. Certainly I would not watch a show if it was just an hour of profanities, but Kitchen Nightmares is a fundamental study into how to be successful in business. It's about taking it seriously, not pretending to yourself and getting over your pretensions of grandeur and producing a product, profitably, that people want to buy. What he does is force people to get serious and stop leaving in dreamland, as most of the people he goes to help in 'kitchen nightmares' are in some sort of self-congratulatory state of denial about their business, their skills and their life direction. The people he swears and yells at are usually performing badly, ripping off the owner or refusing to take a critical look at themselves. I've never seen him belittle someone who didn't deserve it (at least, from the editors point of view). In fact I have seen him tear strips off restaurant managers who belittle their own staff. If you watch him, he does good cop bad cop - making sure everyone knows he is serious and won't take any crap from anyone, and then zeroing in on the people who are willing to put in the effort, praising them and pushing them forwards. Not all the businesses he goes into go on to succeed - I would suggest that most of these are due to the owner being unwilling to change, rather than any failure on Gordon's part. Anyone who is interested in managing people and running a profitable business would do well to watch the show. If you're offended by a bit of swearing. Personally, going back to the OP - the softly softly approach works for the most part, but usually in large businesses who can afford to be inefficient for the sake of avoiding conflict, but I think a bit of 'buck stops here' a